Whether it’s a Silicon Valley startup or a multinational corporation, it all boils down to the presentation for event management firms. The image of a company gets created in an event or a meeting, and it carries over. Image created at an event, displays the company’s firm belief and true values that leaves a lasting effect on the audience. For a very long-time event management companies have been in the business and everything in the corporate world is covered; from scheduling and arranging product launches to company meetings and investor relations. With event management businesses now offering a broader range of services such as shows and weddings, the market for event management services is expanding besides other casual events. Fusion Corporate Solutions (Fusion) is India’s top experiential marketing firm with over 23 years of experience in delivering quality and bringing their customers’ visions to life.
Regardless of the challenges encountered, forward thinking has always been critical to Fusion’s success. Fusion has evolved from an event management company to an experiential marketing firm with three strong verticals which includes Digital Solutions (such as media handles, website management, and electronic campaigns), Events/Exhibitions / Expo & MICE Solutions, and PCO (Professional Conference Organizer). It also has Design Studio with AV production and end-to-end deliverables.
End-to-End Solutions
Fusion’s value proposition is to provide end-to-end support for a variety of marketing services, such as Professional Conference Organizer (PCO), Design Solutions, Employee Engagement Pioneers, Exposition, and MICE (Meetings, Incentives, Conferences, and Events) or AV Production. Their extensive, broad and long experience at both the global and national/regional level provides them with a massive repository of knowledge and expertise. This gives Fusion a competitive advantage over their competitors. Its experiential marketing strategy goes beyond the ‘Cool Brand experience,’ focusing on customizing marketing campaigns to meet the specific and distinctive needs of their clients.
Working with Strict Quality Standards in Place
Fusion guarantees the highest quality services, and their goal is not only to meet but also surpass their clients’ expectations. Customers face hurdles in engaging with their target audience due to rapidly changing communication needs. To help them, Fusion utilizes advanced data analytics and
their own machine learning algorithms that keeps their clients ahead of the competition in terms of customer engagement. Their team of specialists stays abreast with market trends and innovates to set seminal standards in the delivery of services to clients, causing them to exclaim, ‘I want to work with you again.’ Fusion is dedicated to establishing institutional knowledge based on their extensive and ever-expanding experience. Further, to enable their workers to keep up with the newest marketing skills and trends, Fusion develops and strengthens its expertise through case studies, capacity building and human resource development activities.
Fusion also encourages its employees to innovate and break away from established trends. As a result, it brings new micro trends into their services, which are then adopted by other businesses. Ministry of Jal Shakti, Ministry of Mines, various Missions under Ministry of Housing and Urban Affairs such as Swachh Bharat Mission 2 Urban, Atal Mission for Rejuvenation and Urban Transportation (AMRUT) ,Smart Cities Mission, Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM), Prime Minister Street Vendor’s Atma Nirbhar Nidhi (PM SVANidhi), Coal India Ltd. and its subsidiaries, MGNREGA, Rashtriya Gram Swaraj Abhiyan under Department Of Rural Development & Panchayati Raj are among their clients with whom they have years of experience.
Fusion has developed a vertical of IT enabled services with an emphasis on data analytics that offers services to clients in specialty areas such as advanced data analytics, machine learning, and artificial intelligence (AI). They believe this will be one of the most important verticals in the future for corporates. Fusion is already providing marketing and business development as a service as part of their organic expansion (BDaS). This is a novel concept in the corporate world, in which corporate clients profit from their extensive network in the federal and state government systems, allowing them to take advantage of commercial possibilities that would otherwise be ignored. “Our goal is to provide path breaking, inclusive yet out of the box creative solutions to business where our clients expectation are exceeded through changing technology integration, enabling them with high quality deliverables and committed Fusion team.
Working with various prominent Ministers & Missions we take great pride in contributing to our Nation’s vision,” highlights Monica Dhawan, Founder Director at Fusion Corporate Solutions. She further highlights “Our goal is also to establish an atmosphere where all employees can reach their full potential and where they are committed to an inclusive and diverse working environment, which improves their ability to react to high-speed changes in a global market.” The company’s motivation and driving force has been the ‘Make in India’ moment and ‘Make in India Proud.’ Fusion is a well-established business. Nonetheless, they have built a working atmosphere that feels like a family to the employees/partners.
Fusion is a relationship-oriented firm, which fosters dedication and passion among its employees, motivating them to strive for excellence. The foundation for successful management and leadership practices is personal growth through self-leadership. Employees are encouraged to take charge of their own development and to make use of the many development opportunities available to them. The company strives for excellence in the workplace for both customers and employees. By organizing a three-day zero waste event/ congress in Aurangabad, they were the first to embrace global sustainability values. The whole team at Fusion is eager for more and believes that each day is a fresh beginning in their journey, and that they still have a long way to go.
Monica Dhawan, Founder Director & MD
At Fusion Corporate Solutions, has over two decades of expertise and is a communication expert as well as an IMAC Analyst who has been instrumental in creating and executing several intellectual properties for global corporations in India. She has created an imprint in Government by providing integrated communication services for various Government Ministries, Departments & their prominent Missions and State Governments. Ms. Monica Dhawan was also young woman Independent Director on the Board of J&K Bank for two years post revocation of the temporary special status under Article 370 and has also worked in the capacity of Chairperson IT Committee during COVID times.
.jpg "Technology in Cancer Care: A story of evolving paradigms")
.jpg "Bringing Shop Floor to Manufacturer's palm: Smart Factory Solutions for tomorrow")
