To make lasting impressions through innovative experiences, a brand must first know how to create a connection with its consumers - a connection that inspires and delights. It’s a tall order, but it’s one which brands have accomplished time and again. Almost every brand wants to communicate better with its consumers for which it looks for experiential marketing centres with interactive spaces that are designed to hone relationships with potential customers, by giving them the chance to undertake an immersive brand experience. There is a huge demand of experiential marketing companies that can help in buildings brands and act as an efficient problem solver.
FYI Creative Marketing is an experiential marketing agency that specialises in AEC communication and delivering catalytic, concise and convincing stories for brands that want to create meaningful experiences for its consumers irrespective of the medium. Established in Mumbai, the company was founded in 2011 by Sarita Vijayan who has more than 18 years of experience in curating and executing initiatives for the betterment of urban spaces in India. The company has a team of almost 68 members that help to build brands, strategy, brand identity, brand collateral and has been problem solver for clients. “We partner with clients to make their brand a part of their consumer’s life in ways that are meaningful and long lasting,” says Sarita Vijayan, Managing Director.
Creates Broader Marketing Ecosystem
Its team consists of experienced architects, engineers, writers, designers, strategists and researchers who are driven by their passion for what they do and the industry they serve. FYI Creative Marketing delivers quality solutions consistently coupled with the well-structured processes. Therefore, it can be said that FYI can help in deepening brand loyalty, drive performance and achieve tangible results.
While working across media, the firm transforms the business goals of its clients into effective brand strategies through integrated brand experiences that usually connect with consumers at appropriate touch points. The company make things go viral as it knows what exactly will fuel the brands reach. The professionals working here are deeply rooted in the architectural engineering and construction industry either through qualification or experience. Its team players are not just experts in the industry, but have individual skillsets that are invaluable to the work they do. FYI Creative Marketing also creates Intellectual Properties (IPs) for the brands which eventually translate into very large events. The company has an annual turnover of around two crore rupees.
Planning to Extend Footprints
For years, the firm has worked with its clients as in-house partners and helped them in building their businesses. The end result provided by them is an experience that leaves a lasting impression on the consumers, helping the brands to stay on the top of mind and relevant in this highly fragmented world. FYI Creative Marketing has recently started a film company with the name ‘Release Media’ through which it is looking forward to expand its digital presence in the coming years. The company is also planning to create its own IPs in the design space which will be launched most probably by the next year.
We partner with clients to make their brand a part of their consumer’s life in ways that are meaningful and long lasting
Sarita Vijayan, Managing Director
Sarita has a keen interest in the constantly evolving architecture of content, design and communication. She is an alumna of Sophia College and Government Law College, grew up in an atmosphere of complete equality and freedom. She is deeply invested in the way they interconnect to feed products and brands towards a fulfilling consumer experience journey. Sarita has also held senior editorial positions in almost all the major media houses in India (Business India and Jashubhai Media) and continues to consult with leading brands, infrastructure, NGOs and design companies on initiatives in experiential marketing, advertising & design with specific focus on initiatives in urban India.
Long Standing Relationships with Clientele
FYI Creative Marketing has maintained long standing relationships with some of its biggest clients across the country which includes Ultratech Cement, Tata Steel, Montran and many more. The company ambitiously brings together its network of professionals and organisations to offer funding opportunities to young talents in the country. The firm also runs design studio through which it helps brands to create experience and retail centres. FYI Creative Marketing helps brands to win new customers, keep current customers and create loyal, long-term brand ambassadors. The firm is known in the industry to customize experience for its clients.
.jpg "Technology in Cancer Care: A story of evolving paradigms")
.jpg "Bringing Shop Floor to Manufacturer's palm: Smart Factory Solutions for tomorrow")
