Market research as a service has grown steadily over the past few years. According to a recent report by First Research, the market research services industry globally produces $45 billion in revenue each year. Thus, the exponential rise of startups delivering innovative market research services. Companies that provide market research services help clients gather and interpret information about individuals or organizations, with the insights leveraged to shape strategies and marketing/sales activities. Pune-based, MartLenz Knowledge Services is an example of one such company. MartLenz Knowledge Services (MKS) positions itself as the most innovative market research firm offering highly customized technology-driven solutions. It takes pride in its journey of more than five years witnessing remarkable growth. MartLenz Knowledge Services is committed to providing businesses with the right knowledge to propel their success strategies.
MartLenz offers a constellation of research services that are built to bring value to business. "Our strength is our value system and employee-centric process which has turned out to be an asset for our organization," says Ankita Dwivedi Mishra, Director at MartLenz Knowledge Services. MKS is committed to excellence and innovation. The management is always on-toes in delivering outstanding results through customized process and implementing technology to make the process more efficient. MKS is continuously introducing innovative approach in each step of project execution to overcome the challenges posed by the traditional approach of data collection. This has been its key strength in facing the cut-throat competition in global market.
Qualitative and Quantitative Research services
MKS offers data collection services for qualitative and quantitative research for global market. It works with global con sulting firms and key players in more than 20 industries Information and Technology, Automotive, Healthcare and Pharmaceuticals, Construction and Manufacturing, Energy, Retail and FMCG and so on. It offers primary research services leveraging the expertise of traditional data-collection methods and the proficiency of innovative approach of target research. MKS gathers insights which enable its clients to design most suitable strategies in this competitive market.
The services offered by MKS include Qualitative Expert Consultations (Telephone/F2F). Businesses through this service can access 'hard to reach' industry experts across 55+ markets through telephone interviews, breakfast roundtables and focus groups. Second, AI Enabled Online Quantitative Surveys. Companies can gather insights from over 500K large network of B2B professionals through Martlenz's performance optimized AI platform Kyrios. Third, Competitive Intelligence & Benchmarking, a best-in-class solution to assess the market competition. Key players benchmarking at domestic and international level. Assessing products at corporate level as well as consumer-based level. Lastly, Consumer Behavior Trackers, through which businesses can understand the ever-evolving needs of the customers, expats and anticipate emerging trends to best leverage opportunities and win the market.
MKS's flagship is its new internal AI platform Kyrios. It enables its researchers to identify and profile relevant respondents for any study in a more custom and optimized way. Through Kyrios, the project managers can now custom automate respondent recruitments, lead management, campaign management and 'list most potential' respondent for various studies. Right and optimized respondent targeting delivers higher quality data outcomes. "Our USP has been strong access of global communities for data gathering and our efficient AI-driven process has yield comprehensive results. We offer high level of customization based on industry requirement; our team comprises industry experts work closely with client's team to add value", adds Ankita.
Ankita Dwivedi Mishra, Director & Chandan Rastogi, VP - Research Ahead even amidst Challenges
MKS believes that its employees are its asset. The management works tirelessly to create an aspiring environment for its employees. Numerous training and information-exchange sessions are conducted within the organization to keep its employees abreast in the global market. "We are an organization which works hard and party harder! We never fail to appreciate the hard work our team puts in to achieve each milestone we set", says Ankita. This motivates the team at MKS to enjoy every big and small success that comes its way.
MKS's flagship is its new internal AI platform Kyrios. It enables its researchers to identify and profile relevant respondents for any study in a more custom and optimized way
Covid pandemic has been a difficult time. Fortunately, that was the time MKS experienced rapid growth. "Managing the employees and handling the project pipeline has been the most challenging task for us. Our team has shown outstanding dedication to stand together and achieve the position we hold today. That has been the most difficult time for us as a start-up", adds Ankita. MKS's industry expertise is defined by decades of its experience working across various sectors and access of our respondent panel across 55+ markets and multiple core industries. One of MKS's clients while appreciating its service said, "I thought you and your team did a great job. There was good communication, and we received the data back in a timely manner. Our client is super happy!" Currently the team at MKS is working on diversification of its services and clientele. Soon, it hops to expand its access to the niche markets globally.
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