The organic food sector in India has grown significantly over the last decade, and looks promising going forward. Post COVID, more individuals are prioritizing their health, thereby fueling the market for organic products. This shift shows a greater awareness of personal well-being and a desire to make better choices. The market’s expansion is also spurred by the government’s assistance for small businesses and local farmers. These businesses contribute to a healthy environment and community by embracing sustainable practices. This focus on local and sustainable food production brings a personal touch to the market’s progress. Customers in the organic food category confront a number of challenges, especially the ambiguity about whom to trust, and concerns revolving authenticity.
Nutriorg addresses these aforementioned challenges by prioritizing transparency and building trust with its clients by consistently upholding its commitment to quality and authenticity. The principles of Ayurveda, the ancient Vedic medicine, are interwoven into Nutriorg’s products. It mixes old wisdom with current scientific practices to generate formulas that are both effective and safe. Nutriorg offers a wide range of products that include detox juices, ayurvedic herbs, and health and wellness products.
“Our ayurvedic herbs and wellness products are meticulously crafted to assist consumers seeking a better lifestyle with comprehensive support. Furthermore, Nutriorg’s detox drinks are precisely designed to cleanse and revitalise the body. We employ a blend of organic components known for their cleansing characteristics to ensure that our juices provide utmost health benefits”, says Satish Raghav, Founder at Nutriorg.
“We make certain that our products meet stringent organic standards and certifications, giving customers the peace of mind they seek. We communicate openly, offering information about our sourcing practices, manufacturing procedures, and quality control systems. This openness creates confidence and deepens the relationship between Nutriorg and its clients”, he adds.
Nutriorg has grown remarkably over the last ten years, establishing itself as a trustworthy brand. The company’s excellent connection with farmers is one of the key aspects that distinguishes Nutriorg from its peers. “We prioritize direct relationships with farmers, ensuring fair trade practices and supporting sustainable agriculture. This direct connectivity enables us to maintain control over the quality and authenticity of our products, providing customers with the assurance they seek”, highlights Karan Singh Tomar, Director at Nutriorg.
Additionally, Nutriorg has forged strategic tie-ups with major companies for raw material sourcing and product development. These partnerships enable us to access high-quality ingredients and leverage the expertise of industry leaders.
Fostering a Complete Control Over the Value Chain
“We follow a comprehensive and unique approach to maintain quality throughout our production process. One key aspect is that we maintain complete control over all processes involved in the production of our products. We own our farms, allowing us to carefully select and cultivate the finest raw materials. By having direct oversight from farm to finished product, we can guarantee the integrity and authenticity of our offerings”, signifies Satish.
Nutriorg also employs stringent testing measures. Nutriorg collaborates with renowned testing agencies such as ITC, SGS, Eureka Labs, and Eurofins for comprehensive and unbiased testing. Nutriorg also conducts extensive in-house lab testing and microbial testing to ensure compliance with quality standards. In addition, Nutriorg follows all legal formalities and regulations set by relevant authorities.
Nutriorg undergoes regular announced and unannounced audits to verify its adherence to these standards. By voluntarily subjecting ourselves to audits, it has consistently demonstrated the commitment to transparency and accountability.
Nutriorg aims to ensure that individuals from all walks of life, irrespective of their financial capabilities, have access to high-quality organic options for their well-being
“Our team of seasoned professionals are committed to delivering continual support and guidance throughout the client engagement cycle. We go above and beyond product delivery to actively assist our clients on their path to improved health. Our staff members have a thorough awareness of the subtleties and dynamics of the organic food business with an average of 14-15 years of industry experience. With individuals who truly resonate with the mission and message of the company, the whole team has the genuine passion for promoting health and wellness by devising innovative organic products”, shares Karan.
Since its inception in Rajasthan a decade ago, the company has expanded into more than ten Indian states and overseas markets such as the Gulf countries and Singapore. With an uncompromising focus on health and wellbeing, Nutriorg is constantly expanding and enhancing its product offerings to meet the changing needs of clients. “One of our primary goals is to introduce novel products that are consistent with our commitment to promote a healthy lifestyle.
We are investigating the creation of infusion-based products such as millets-based noodles, pasta, cookies, and quick bits bars infused with herbs and healthful components, which combine the goodness of organic ingredients with creative formulations. These products will present our clients with a refreshing and nutritious way to boost their overall well-being”, concludes Satish.
Satish Raghav, Founder & Director
Satish Raghav, the visionary Founder & Director of Nutriorg, brings over 25 years of diverse business experience in food, real estate, warehousing, education, and investment. His futuristic mindset led him to invest in Nutriorg, recognizing its potential in the health sector. With a shared aspiration for health and wellness, Satish and his partner Karan laid the foundation of Nutriorg. Satish’s unwavering support and strategic vision have been instrumental in shaping Nutriorg’s branding and establishing it as a trusted name in organic products. Nutriorg owes its success to Satish’s entrepreneurial spirit and his commitment to promoting health.
Karan Singh Tomar, Founder & Director
Karan Singh Tomar is a visionary Founder & Director who believes that every individual from all walks of life, irrespective of their financial capabilities, should have access to high-quality organic products for their well-being. He has been instrumental in driving the organic culture while also playing a pivotal role in the upliftment of farmers.
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