Working with the right market entry strategy consultant helps companies pick the right market, estimate the size and use the suitable market entry approach. This has thus led to the growth of many market entry strategy consultants across the country. An example of one such company is ONESTEP GLOBAL, a market entry firm specializing in the higher education sector. They help Universities, academic service providers, and government organizations to grow their footprint across Asia. Their solutions range from market entry advice to strategy design, in-country representation, and logistics support.
“ONESTEP GLOBAL was created with a vision to help Universities and colleges across the globe to grow in India and Asia. Our core ethos lies in performance, accountability, and transparency. We are a young and dynamic company with a dream to make a difference in the market entry space for international education”, says Aritra Ghosal, Founder, and Director of ONESTEP GLOBAL.
End-to-End Services
ONESTEP GLOBAL provides a range of services and solutions to help companies gain a foothold in the market. These services include Market Development, Market Entry, Market Presence, and Market Expansion. The company helps institutions that have limited or historic knowledge of the marketplace, with an opportunity to travel and meet key stakeholders.
Its market development service also consists of bespoke research, strategy design, and need mapping so that a customized solution can be offered. Through its market entry services, ONESTEP GLOBAL provides strategic and practical support required to execute the market entry plan and create a successful commercial structure. It helps in creating a realistic and actionable plan which is then executed professionally to offer the highest returns on investments.
ONESTEP’s market presence services on the other hand help its clients establish their activities by recruiting a dedicated and high-performing team. The company’s teams then execute the strategy through stakeholder management, partnership development,
admissions assistance, recruitment services, alumni relationship development, and overall enhancement of the brand.
Lastly, the company’s Market Expansion services help institutions that may already have a presence in the marketplace. Some are looking for help to improve their return on investment, and many looking to reduce their annual costs. The company manages the transfer, onboarding, and expansion of existing structures into its own.
“We acknowledge that every client of ours has different needs and ambitions. Thus, we provide customized and bespoke solutions based on the individual needs of our clients”, adds Aritra. While dealing with each of its clients, ONESTEP GLOBAL ensures transparency and accountability, provides a dedicated team for each partner, effective and sustainable options, and a performance-oriented model. “We run our business on these two basic ethics. We are transparent to our clients and to our employees. We want to be accountable not only just for performance but also for any regulations, policy changes, damage, dissatisfaction, and more. And we have witnessed that this only creates long-term value and growth both for us and for our clients”, says Aritra.
ONESTEP GLOBAL provides a range of services & solutions to help companies gain a foothold in the market, these services include Market Development, Market Entry, Market Presence, & Market Expansion
Further, to ensure that each client gets the timely best services, the company assigns a dedicated team to support each institute. These account managers are trained by ONESTEP GLOBAL and also by its partner institution, thus ensuring that they breathe the university ethos and act like a proper counselors to students and agents. “Our main motto is to improve the cost per acquisition for all our clients. Cost-effective solutions without compromising on the quality and a transparent pricing model so that the client is aware of the expenses”, adds Aritra. The company, therefore, provides sustainable options that maintain quality but not abnormal pricing for its partners. Besides, ONESTEP GLOBAL maintains all the obligations from confidentiality, data protection, indemnification, and more, and is also completely insured on public liability, professional indemnity, and workforce compensation as per European standards.
Onwards & Upwards
After working for close to a decade in education market entry, Aritra felt that global universities and colleges are looking for a partner that can help them grow in India and Asia. With that dream he started the company in 2018 and today, the company works with close to 20 Universities, created a world-class team of more than 30, and has offices across two countries.
The company’s vision is to become the world’s most trusted growth partner to the best and most ambitious educational institutions around the world. ONESTEP GLOBAL is currently looking at geographic expansion and hopes to increase its service offerings in the next few years. “From one room to one client, we now have 20+ clients in a matter of 5 years and have grown even amidst Covid-19. We are just getting started and I hope we remain humble in the growth”, concludes Aritra.
Aritra Ghosal, Founder & Director, Onestep Global
A graduate from the University of Sheffield, Aritra is an expert in overseas education, service delivery, and strategic management. Aritra has worked across continents with Fortune 500 companies, early startups, and not-for-profit organizations.
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