For most businesses, market research is one of the main components in developing marketing strategy. It is the fact-based foundation for estimating sales and profitability. It can make the difference between making wise decisions, that drive the business forward and poor decisions that can damage businesses. Market research helps businesses with information that helps them understand their business and market landscape better. It can tell how a business is perceived by the target customers, and can help pave the way to connecting with them. Amidst the fierce competition that surrounds businesses in every industry, market research has now become a mandate for growth. It is safe to assume that every business is now conducting re-search to gain an edge in the marketplace.
The importance that it has gained over the past few decades has thus given birth to companies with market research as their core competency, globally. Malaysia-based Oppotus Research Group is an example of one such company. Oppotus Research Group offers progressive market re-search and insights, giving you an understanding of how your organization's marketing and growth strategies are performing to identify qualified opportunities for business growth. "Partnering with companies, we work towards delivering value by understanding underlying issues and offering customized solutions, to help you make data-driven decisions for your business", says Keat Long Lim, Founder & Director at Oppotus.
Oppotus leverages technology to enable consumers to speak more honestly, accurately, and efficiently. It has a mo-bile-first philosophy and believes that this direction gives the company a superior reach to consumers in the marketplace, and paves the way for more insightful real-time actionable findings that are effective. "While we have standardized methodologies and approaches, if we find that they do not work, we believe the ends justify the means and we often come up with something that does the job instead! Being flexible and adaptive allows us to be more responsive and open to explore new (better) ways to address issues for our clients”, adds Keat.
Top-Notch Solutions Across Industries
The company offers full-service bespoke research consulting services and solutions. Its capabilities can be further clubbed under five categories. First, `Brand Equity' through which Oppotus helps its clients identify the elements that impact customers' perceptions and market performance,
to shape a strategy that delivers brand equity growth for each of its clients. Second, `Satisfaction & Loyalty Service' that helps businesses with metrics that can be used to manage and drive profitable growth for businesses. Third, `Service & Product Development', because the journey of innovation is a never-ending cycle. "Whether it is finding a Minimum Viable Product (MVP) or a full 4P evaluation with volume projections, we can help by evaluating and identifying the best possible offer you can bring to consumers to maximize profitability", adds Keat.
Fourth, Oppotus helps its clients `Understand Usage & Market Landscape' through a combination of advanced analytics and activation workshops. It helps its clients uncover, size, and prioritize areas of opportunities in the marketplace that should be focused on which in turn leads to potential areas of innovation and places clients in the best possible position to win with consumers. Lastly, Oppotus `Collects & Delivers Data'. It conducts local research and helps to coordinate fieldwork projects on regional and global levels, in collaboration with its trusted partners. The result is that clients get high-quality data delivered, punctually in the format that is desired.
Oppotus Research Group offers progressive market research and insights giving you an understanding of how an organization's marketing and growth strategies are performing to identify qualified opportunities for business growth
Delivering Happiness
Sighting an example of a case once handled by Oppotus, Keat Long said that one of its clients made a debut in the Men's skincare category by introducing a new product line. To reach out to the consumers, this client engaged in a series of ATL (Above-The-Line) and BTL (Below-The-Line) marketing initiatives. However, the client was not sure of how to measure the ROI (Return on Investment) of these initiatives, as well as the impact of these initiatives towards the brand as a whole. That is when Oppotus stepped in. The team first obtained a holistic view with regards to the various marketing initiatives that were going on and identified the cut-through of each of the initiatives in terms of reach, message take-outs, and how these activities impact customers' perceptions of the product and brand. Post analyzing and understanding, the team at Oppotus evaluated shifts on select brand measures and investigated the current purchase behavior habits to identify white spaces for marketing opportunities going forwards.
"We were successfully able to pinpoint which marketing channel and point of communication worked, to what extent was the lift, and that was powerful in helping to guide future marketing investment decisions for the product and brand", says Keat. Besides this success story, Oppotus has had many others, across industries, added to its portfolio. With an integrated full-service research and strategy offering, it is the company's mission to be the go-to team for tailored strategic analysis and management of complex corporate projects. "Our team of experts are resilient, authentic, and understand how to optimize your business for growth in to-day's globally connected world. We soon hope to be one of the leading players in this region," concludes Keat.
Keat Long, Founder & Director, Oppotus
Keat has extensive experience in customized research. Previously, he had been the Managing Director of InsightAsia, senior expertise lead at Ipsos, and Head of Finance sector at Synovate. In 2017, he established Oppotus Research Group. His research specialties include both Quantitative & Qualitative Research. He has worked with clients from variety of industries including Retail, Media, Finance, Telco, Tobacco, FMCG, Automotive, and Alcoholic Beverages. As a researcher being always curious, his recent interests include Web 3.0, and the domain of NFTs.
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