The public relations market is projected to reach $149.44 billion in 2026 at a CAGR of 9.8 percent. The primary drivers of the expansion are businesses revamping their operations and recuperating from the COVID-19 ramifications, which had previously led to constrained safeguards involving social isolation, remote work, and the cessation of commercial operations that added to operational challenges.
As the industry continues to grow, a significant rise in the number of PR companies can be seen globally. Based out of Hong Kong, Six Degrees PR is a celebrated name in the PR industry. Established in 2005, representing an eclectic mix of Lifestyle and Fashion brands, Six Degrees PR is a boutique PR firm, recognized for offering an extensive range of innovative, creative, and strategically sound services to its customers.
Setting a niche for rest to follow, over the years, Six Degrees has engaged with some extremely iconic campaigns, celebrities, and brands, some of which include the Nike Hong Kong's Shek Lei Grind Court, Nike at 50 A Genealogy Of Progress Exhibition, Nike Women's Roll out feat. Cecilia Yeung, Nike Air Max Con Hong Kong; All Rights Reserved's 'MOAR by Joan Cornella NFT Collection, KAWS: Holiday Hong Kong; K11 MUSEA Savoir Faire Exhibition and K11 Night, GUCCI Landmark Flagship Store Reopening with Maggie Cheung, FENDI Pop Up events with MIRROR boys, Sulwhasoo Ginseng Journey with Song Hye kyo and many more.
Thriving on Uniquely Designed Solutions
Among the various services, the primary range of solutions provided by Six Degrees include PR & Publicity Strategic consultation, Brand storytelling, angles crafting, and amplifying, Media relations strategy and management, Influencers marketing and management, Media monitoring and analysis, Writing, editing and translation services, Event Management, Trend spotting including on media scene, market happenings. What sets Six Degrees apart is their client-centric approach. Addressing the various pain points of its clients including Limited Budgets, Excessive information to be communicated, and low media interest, Six Degrees de-signs custom, and relevant strategies which ultimately benefit the client.
Strategies such as planning resource allocation to maximize the output, identifying the key message or brand story and developing relevant messages for the correct target media, and understanding the media requirement, thereby designing required materials are put into use to provide the best experience to the clients. Six Degrees PR takes pride in the caliber of their work and the favor-able results it produces for the clients.
The firm has developed a reputable reputation for itself over the years by exceeding client expectations. "Our team consists of both experienced and young professional communicators who are enthusiastic in delivering the best results to our clients. This trait has also helped us persevere during difficult times, maintain team unity, and take advantage of NFT/Metaverse PR Campaigns, which have, in turn, allowed the team to grow and form a new team and provide Web 3.0 marketing solutions and consults", speaks Amy Law, Co-Founder & Managing Di-rector.
Strategic consulting, thought lead-ership to communications programme executions, with in-depth knowledge of developing key messaging and brand stories, managing media relations, marketing with influencers, and managing events are some of the core focus areas of Six Degrees. Further, the firm concentrates on consumer brand communications, which includes pop art, public exhibitions, lifestyle, fashion, celebrities in showbiz, and NFT. "We have a massive network of collaborators in production companies, creative agencies, galleries, and KOL management.
Our strong network and widespread reach has also enabled us to conquer previously untapped markets and in the process, expand our portfolio to include some of the biggest names", shares Elaine Chan, Project Director. Future of Six Degrees The team at Six Degrees embraces team work and believes in uplifting each other. "While each and every one onboard is enthusiastic about every single campaign and puts in hard work for each client no matter the size of the budget, we provide honest feedbacks to client and welcomes client remarks to further improve their designs and focus its energy where it is really needed. Such a focused approach is what has led Six Degrees to become the preferred PR partner for leading brands& avers Amy.
Constantly striving to keep on top of industry trends, Six Degrees PR continues to explore new avenues in order to provide their clientele greater holistic storytelling strategies. This includes traditional PR, event marketing, digital PR, and influencer campaigns. "Our objective is to broaden the geographic scope of our services in Asia by offering comprehensive NFT, Metaverse, and mixed reality marketing solutions to businesses. Six Degrees has thus ex-panded a new team Six Degrees LAB to undertake brand storytelling and build engagements through cutting-edge technologies, riding the popularity of mixed realities technology, the expansion of blockchain technology, and the metaverse in the era of Web 3.0", closes Carvin Chan, Co-Founder & Business Development Director, Six Degrees LAB.
Amy Law,Co-Founder & Managing Director, Six Degrees Pr
Amy has over 25 years in media and PR field, with expertise in PR strategy and event management. She focuses on the overall team management, client servicing, overall strategic PR planning and storytelling, as well as new business extensions. Graduated from University of Alberta, Canada, Amy has a Bachelor of Commerce degree with marketing as major. Amy started her PR journey with Occasions-PR Network since 1997, then four years in Metro Broadcast as marketing complementing a year in artist management after Metro before starting Six Degrees.
Elaine Chan, Project Director
Elaine specializes on event management, logistics planning, celebrity and influencers liaison & handling. Elaine has over 15 years in PR and event management field and has joined Six Degrees in 2009. Elaine covers event and campaigns of different scales, from overall event & rundown management, event costings control, to celebrity ambassador deals liaisons. On top of event projects, she also takes lead on the new Six Degrees Events and manages and connects to different cultural influencers esp Leung Man Tao.
Carvin Chan, Co-Founder & Business Development Director, Six Degrees Lab
Carvin has over 15 years of experience in the entertainment and event management industry. He has been active in bringing global event IP and entertainment projects including a wide-range of events/concerts/theatre performance to different Asian cities these years. He has also stepped into the Tech industry recently and worked as the Project Consultant of Smart More Corporation to create new A.I. entertainment projects. Currently Carvin is the Chapter Vice-president of Global VRARA and the program instructor of Postgraduate Diploma in International Live Entertainment and Event Management at HKUSPACE.
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