Against initial concerns about the aftermath of COVID-19, the hotel industry in India has displayed remarkable resilience, recording an impressive surge in revenues. A notable upswing in domestic travel witnessed a significant influx of travelers from smaller cities to major urban centers like Delhi. With pent-up demand for weddings and pre-wedding functions, and in-person corporate events breathing life back into the industry, there is robust growth at a CAGR of over 10 percent and showing promising potential for 2024. Amidst this evolving landscape, hotels proactively cater to the diverse requirements of corporate, domestic, and international clients, embracing innovative practices and introducing bespoke suites and floor plans. One such example is The Suryaa, an iconic hotel that has surpassed the conventional and set new standards in the market.
Nestled in the heart of India’s vibrant capital city, Delhi, The Suryaa stands as an iconic and distinguished hotel, boasting a rich history spanning over four decades. Having opened its doors during the Asian Games in 1982, The Suryaa has evolved and adapted, establishing itself as a premier destination for discerning travelers, business executives, and leisure enthusiasts.
“Our focus on medical and sports tourism has been very fruitful for us”, says Greesh Bindra, Vice President at The Suryaa. He further adds “We are also tech-savvy and continuously enhance guest experiences, ensuring recognition and personalized services for repeat guests”. With a legacy of hosting some of the most prominent events and esteemed guests, The Suryaa exudes an aura of elegance and sophistication. Its strategic location ensures the utmost convenience for guests seeking a seamless blend of business and leisure.
Medical & Sports Tourism
Proximity to esteemed medical institutions such as Apollo Hospital, Escorts, Holy Family, and Max Saket sparked their interest in exploring the medical tourism segment. The hotel went the extra mile to cater to this niche by incorporating specially designed rooms for differently-abled guests.
A unique feature of The Suryaa, these rooms are interconnected with twin rooms, ensuring convenience for guests and their companions. The hotel staff provides exceptional care and proactively meets medical guests’ needs. Take the example of the hotel’s culinary team that ensures personalized diets for patients, further enhancing the medical tourism experience. Such attention to detail garnered significant appreciation from patients who found their accommodation bundled within their medical packages.
In addition to medical tourism, the hotel has actively embraced sports tourism. Its proximity to major sports venues, Delhi Golf Club and excellent in-house amenities make it a preferred choice for athletes and golf enthusiasts. The Suryaa actively engages with various sporting events, hosting teams like the New Zealand National Junior cricket team and preparing for upcoming events such as Kabaddi, world shooting, and MotoGP. Their affinity for inbound leisure tourists was evident with a considerable share of foreign visitors, exemplifying their hospitality and charm.
Elevating Guest Experience & Embracing Sustainability
To ensure seamless guest experiences, The Suryaa is currently revamping a floor with smart 55-inch televisions, LED-lit mirrors, plush 12-inch mattresses, QR code-enabled services, and contactless check-out options, catering to the preferences of tech-savvy guests. The Suryaa places a premium on elevating guest experiences, introducing innovative amenities, and delivering impeccable service. The hotel boasts a dedicated floor for conferences and meetings, ensuring seamless event planning and execution. Customized menus, live streaming options, and 24-hour gym access cater to the varied needs of business travelers.
The Suryaa embraces sustainability and environmental responsibility through eco-friendly initiatives. The hotel's dedication to environmentally conscious practices is reflected in its core elements, including the reduction of water and energy usage, the utilization of locally sourced and sustainable food, and the adoption of eco-friendly cleaning products. Electric vehicle chargers and an in-house bottling plant underscore the hotel’s dedication to environmental preservation.
We are also tech-savvy hotel & continuously enhance guest experiences, ensuring recognition & personalized services for repeat guests
The business hotels industry in India is poised for continued growth, with segments such as domestic travel, social functions, and business meets fueling demand. The Suryaa, optimistic about its prospects, remains committed to fostering customer relationships and delivering exceptional guest experiences. With a focus on sustainability and a dedication to continuous innovation, The Suryaa stands poised to excel in the ever-changing landscape of business hotels in India, setting a benchmark for the industry.
Greesh Bindra, Vice President, The Suryaa
Greesh Bindra is an experienced professional in the hospitality industry with over 40 years of expertise. Currently associated with The Suryaa New Delhi, he has held multiple roles in the hospitality industry. He was Regional General Manager – South West Asia with one of the esteemed international hotel brands, with 15 plus hotels reporting to him. Greesh is known for his optimism and innovative approach to catering to diverse guest segments. He has successfully tapped into the potential of medical and sports tourism, elevating The Suryaa’s reputation and revenue. His dedication to sustainability and seamless guest experiences sets the hotel apart in the competitive industry.
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