The market research industry was $2.1 billion in FY21 and is on course to double to $4.2 billion by FY26. Companies in this industry help businesses do competitor analysis, analyze consumer behavior, market forecasting and help in improvising the products and services. Thriving in this industry with its multi-industry research across 90 countries spanning four continents, namely America, Europe, Asia Pacific, and Africa is Unimrkt Research. Market research is a field that Unimrkt Research is well-versed in. Their world-class services are quick and effective.
From Company benchmarking to comprehending Consumer Behavior, from forecasting the Market to helping and improvising Products and Services, you can get all the top-notch services under one roof, hassle-free. How do they manage to accomplish all of this? Access to a repository of insights and accurate data collected over the years. Unimrkt Research was founded on the 6th of December in 2009. The company has multilingual resources specialized in different industry domains that help it provide accurate industry-specific data. The company is ISO:20252 and ISO:27001 certified, and its top priority is to provide quality data to its clients.
"As per the project demands, we have international data collected from Key Opinion Leaders (KOLs) with proven experience and expertise in a particular field", says Anurag Magoo, Co-Founder & Director at Unimrkt Research. Technologically based methods have made it possible for the company to execute the latest market research processes more efficiently and streamline costs through innovation. In addition, it has made the market research process more agile. Unimrkt has 450+ CATI stations, with state-of-the-art technology integrated with predictive dialers. It has partnered with 150+ global clients, conducted 3,50,000+ overall surveys, delivered 3500+ projects, completed projects in 90+ countries, and has 450+ professionals specialized in different research domains. In 2021, Unimrkt Research was awarded Indian Achiever's Award for the Most Promising Company of the year and was on the list of Top 50 Most Prominent Enterprises of India in 2017. The company follows ESOMAR norms and is GDPR compliant.
"We are a one-stop solution for all kinds of research-based data services for our global clients from different industries. Most of our global clients come to us to get data and market insights for market entry, competitive benchmarking, and market forecasts. Unimrkt Research provides solutions to all their market research queries, cost efficiently", adds Anurag. The company's high-end multi-industry clients have access to reliable international data collected from consumers, Key Opinion Leaders (KOLs), Healthcare Professionals (HCPs), and Global Panellists via various Qualitative and Quantitative methodologies.
Services that make a Difference
As one of the best market research agencies globally, Unimrkt believes in giving its clients the latest and high-quality research services. These include Qualitative Research, Quantitative Research, Business Research and support across various research functions. Unimrkt uses Qualitative Research for obtaining data through open-ended and conversational communication.
The processes used include In-depth Interviews, Focus Group Discussions, Online Bulletin Board, and In-Home Usage Testing (iHUTs). Quantitative Research secondly is used by the company to test theories about people's attitudes & behaviours based on numerical and statistical evidence.
Researchers sample many users through processes like Telephonic Interviews, Global Panel, and Intercept Interview to indirectly obtain measurable, bi-as-free data about users in relevant situations. Unimrkt's Business Research, on the other hand, has access to a wide array of proprietary databases and credible, accessible information sources that allows it to conduct extensive market research.
Lastly, Unimrkt's Research Support Functions help in providing excellent support to generate a quality report for its clients. The company uses processes like Survey Programming, Data Processing and Tabulation, and Verbatim Coding & Processing to achieve that. "Unimrkt Research's main USP is to provide multi-industry clients with accurate and reliable market data, using various high-standard methodologies as per their business requirements", says Anurag.
Another reason for Unimrkt's success is the involvement of technological advancements, namely Automation, capturing market insights by reducing or sometimes eliminating unnecessary human steps. DIY Market Research Plat- forms is a global online panel that allows respondents to share their feedback by participating in online surveys related to different products and services.
Artificial Intelligence is used for methods like ad testing, screening respondents, collecting & analyzing data and generating reports which help analyze a vast amount of data present on different platforms in seconds, saving a lot of time. Predictive Analysis focuses on making predictions about future outcomes based on old factual data and analytical techniques such as machine learning & statistical modelling. Staying ahead technologically gives Unimrkt a boost helping them stay as one of the best in the business.
Unimrkt Research's main USP is to provide multi-industry clients with accurate and reliable market data, using various high-standard methodologies as per their business requirements
Keeping up to Stay on Top
Unimrkt Research's one of the most significant aspects of growth is to keep its team members updated with the latest strategies and trends that are taking place in the world of research services. It aims to provide its employees with the skillsets required to perform their job roles successfully. "As a company, we believe in the ideology of growing with our team members. We want to provide the best training to our employees to help them learn and grow", says Anurag.
The company sets attainable goals for Unimrk-tiers that can improve their performance and actively help strengthen the business goals. "We contribute to their professional life by enhancing their skills", he adds. Unimrkt Research's future goal is to increase its global reach. Its top priority is to provide each of its clients with accurate, reliable, cost-effective, and latest market research data to give them the right market insights. Further, it would like to proceed further in the same direction by providing the latest services via CATI, Online Panels, Focus Group Discussions, and many more.
Anurag Magoo, Co-Founder & Director
Anurag brings 25 years of overall experience with 19 years in Market Research Operations, Management Consulting and Thought Leadership. He spearheads the organisation's strategic growth and focuses on continuous improvement in internal and external environments.
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