The Middle Eastern region of the Asian continent is today one of the most vibrant global markets, driven by ambitious national plans in the region such as Saudi Arabia’s Vision 2030 that have led to economic diversification and an influx of investment across various sectors. This has resulted in rapid growth of the sales and consulting industry, which grew by 19 percent in 2021, securing a valuation of $1.8 billion.
Seizing on the emerging vast opportunities for marketing communications agencies, Abdullah Inayat and Abdulrahman Inayat, well-known leaders in the field of marketing consultancy, began making their presence felt in the PR industry. Their agency W7Worldwide an independent award-winning marketing consultancy in the Middle East, took little time in making an impact in the Asian continent by connecting people and creating deep bonds between clients and audiences.
The path to this pinnacle of success was, however, not always an easy one. W7Worldwide embarked on its mission to fill the gaps in communication that existed in the local market by offering a range of services including media relations, brand solutions and marketing, reputation management, crisis management, stakeholder mapping and engagement, and social media. With rich experience in the field, the two professionals who earlier worked in various capacities in different agencies, advising global, local, and multinational companies and government entities realized the communications gap in the local market and decided to utilize local insights to fill this void.
The company eventually attracted a wide range of clients from global companies to government agencies and gained a respected position in the industry. Despite facing ups and downs, including the challenges brought on by the Covid-19 pandemic, W7Worldwide persevered and emerged stronger post-pandemic. The company maintained high global standards while utilizing its local expertise to offer clients integrated strategies that best suited the brand and the market. “We base our strategy on effective communications, creating productive relationships with clients, suppliers and other stakeholders and thus going the extra mile to exceed clients’ expectations”, says Abdulrahman Inayat.
In a very short period, W7Worldwide has become Saudi Arabia’s leading and first homegrown marketing communications agency, driven by a passion to help clients effectively communicate their messages, build strong brand reputations, and leave a footprint on the global map of consultancy businesses. The PR agency today offers a wide range of services to help brands build and maintain their reputation, enhance visibility, and engage fully with stakeholders.
Comprehensive & Effective Services
W7Worldwide creates authentic brand stories
that reflect the purpose and messages of clients while resonating with audiences. It crafts a compelling narrative, combining creativity and strategy, leaving a lasting impression on stakeholders. Its key services like reputation management help brands build and maintain a positive reputation by neutralizing negative reviews and information, and through promoting content that accentuates the desired brand image.
W7Worldwide’s media relations services focus on building and maintaining relationships with key media outlets to represent its clients’ brands. The company takes a personalized approach and gets to know each media outlet and its objectives to craft content that achieves the objectives of all entities involved the brand, the media, and the audience. Within its crisis management offer, the agency has a team of skilled professionals ready to handle any emergency, responding in a time-sensitive manner.
W7Worldwide focuses on optimum and effective use of social media for brand communication and engagement, helping brands create social strategies tailored to their specific needs, ensuring the right response from target audiences. The agency’s stakeholder mapping service helps brands create an inclusive environment by identifying and mapping out all stakeholders, creating profiles and categories based on purpose and objectives, and prioritizing them based on their effect and influence on the brand.
Abdullah Inayat, Co-Founder & Director
W7Worldwide differentiates itself in the industry through proactive management, deep research on clients and market planning, adherence to CSR principles, and a focus on internal and external communication. The team values include expertise, integrity, inclusivity, and strong internal communication. The firm prioritizes the well-being of team members through celebratory events, rewards and inspirational workshops, and fosters a sense of belongingness. W7Worldwide also utilizes intelligence and analytics to target audiences effectively and increase RoI. “For my team, W7Worldwide is not just an office in the traditional sense, it is their lifestyle, which comes with passion”, adds Abdulrahman Inayat.
W7Worldwide is the first homegrown award-winning marketing communications consultancy agency driven by the passion for bridging people and leaving a footprint on the global map of consultancy businesses
Setting Global Standards
The industry has its own set of challenges. For instance, some clients with limited knowledge of the consultancy business may set undue expectations from the agency, which at times may seem naive and unworkable. In such circumstances, W7Worldwide goes the extra mile to educate its clients about the nuances of the industry and ensures that clients clearly understand what one can expect from the consultancy. Abdullah Inayat says, “I think in the consulting industry, knowledge is central to the relationships and smooth performance of the business. We can deliver much more with knowledgeable clients. Clients must know the nuances of the consultancy business and be articulate in what they are looking for when approaching a consultancy”.
In the coming years, W7Worldwide will continue to leverage its local expertise and global network to establish itself as a leading global agency. This will be achieved through strategic excellence and groundbreaking impact as the company transforms the perception of the current market and sets new standards for the industry.
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