Branding is one of the most essential aspects of marketing and one that is highly dynamic and volatile. Every company, whether old or new, needs to create and continually revamp a brand for itself to catch the public eye and stay in the race. In current age, branding determines how the public would perceive a particular company or brand and is directly related to the growth in sales of products and services offered by that company. Global marketing trends have always been evolving, bringing new aesthetics into the light, however, with the emergence of the digital era, branding has also taken a significant leap forward. Now, not only offline, but online branding has also become a crucial part of marketing plans.
Keeping up with all of this dynamism since 2010 is ImageRnR- Asia. A branding and marketing expert based out of Indonesia, ImageRnR is a celebrated name with an international presence. Through years of experience and a commitment to provide quality solutions to clients, the firm has become a pioneer in the industry. Today, ImageRnR provides a gamut of services to its clients which includes branding and marketing, designing and conducting promotional tasks, as well as helping brands deal with a negative image in the market by revamping and redesigning their image through carefully conceptualized and implemented strategies that promote a positive brand image.
A Range Of Offerings & USPs
ImageRnR-Asia is taking a very focused and structured approach to deal with client requirements. The firm is bridging the gaps by identifying the main pain points of its clients by conceptualizing, understanding, and implementing strategies. The primary focus of the firm goes into ensuring three main ideas, vis. Brand Value, Creating and Building Brand Equity, and Measuring Brand Equity.
Through these significant categories, ImageRnR is able to create customized, relevant, and sustainable strategies that would help the brand identity grow. ImageRnR-Asia adopts a holistic approach wherein they conceptualize the brand’s identity and strategize how the team would build it through various channels, including online and offline sources, post which they also implement groundwork to gain a better understanding of public view and how the brand is being perceived by the audience. In efforts to revamp a negative.
brand image into a positive one, the firm integrates multiple teams that work towards strategies to educate the audience about the brand’s products or services, thereby quashing misinformation on the part of the viewers. “Building a strong brand is both an art and a science that really requires careful planning and concepts, a deep, long term commitment, a roadmap program & tight timeline schedule, integrated teamwork, powerful creative design and copy writer, and financial support. We believe that the development of a brand today becomes a long-term investment in the future”, says Wilhelmus Limayadi, CEO and Managing Director, ImageRnR-Asia. “We believe that building a strong brand cannot stand alone. a detailed and strong planning strategy is needed to take where and to whom the brand is intended”, adds Wilhelmus.
What makes ImageRnR stand out among competitors is that they offer a complete range of Integrated support services. Understanding the client’s needs entirely and looking beyond the scope of consultation, ImageRnR-Asia focuses on the implementation of a comprehensive and integrated program with its marketing and promotion team, digital ads campaign team which media monitoring, and social media digital team, content creation team, copywriting team, event planners and customer experiences team, creative design and developer team, and more.
“As a full-services branding consulting company, we create a blueprint roadmap for our clients to increase their branding to the next level. Beyond brand consulting and measuring brand equity, ImageRnR also provides solutions for brand promotions and marketing support, and these services are provided at a global scale to help clients reach a bigger audience without requiring additional help. The focus on synergizing marketing and branding has resulted in much more impactful campaigns being led by ImageRnRAsia”, elaborates Wilhelmus Limayadi.
Future Plans
ImageRnR- Asia first started as ImageRnR- Indonesia, however, over the years, through sheer excellence of its services, the company soon gathered international recognition and established its presence across more countries including Malaysia and Singapore, thereby redesigning itself as ImageRnR-Asia. In the coming years, the company hopes to expand further and create a global presence for itself, thereby renaming the company to ImageRnR-Global by 2025. To achieve this, they are not only focusing on expanding their branding services but are also willing to venture into marketing and create a global marketing division for domestic clients who wish to increase their presence overseas, as well as attract foreign clients.
We believe that the development of A brand today becomes a long-term Investment in the future
Wilhelmus Limayadi, CEO & MD
Wilhelmus Limayadi, CEO and Managing Director of ImageRnR-Asia, is an experienced consulting professional with 12+ years of experience across industries as diverse as strategic marketing communication, strategic brand management, telesales, promotion, advertising, and social media campaign, strategic marketing implementation, and event marketing planner. Currently, as the Managing Director for ImageRnR-Asia Consulting & Event Marketing Planner covering Indonesia and the Asia Region his responsibilities include consulting and defining the strategic marketing communication and execution plan for several clients from Indonesia and overseas, working closely with clients in the field of education to promote several University from Indonesia and Russia and others client in various fields of business.
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