ADA announces partnership with Haptik to take Conversational Commerce to the Next Level

ADA, the largest independent analytics, data, and artificial intelligence (AI) business in South and Southeast Asia, has partnered with Jio Haptik Technologies Limited (Haptik), the #1 conversational commerce platform with presence in APAC and the United States, to improve customer engagement and conversational commerce by delivering meaningful customer experiences on WhatsApp, LINE, email, and other channels.

Powered by Haptik's AI technology, ADA's Business Messaging Platform will now be enabled with intelligent chatbots to engage in two-way communications that help turn conversations into sales. The multilingual conversational commerce assistant is able to support all local languages in ADA's 10 markets in South and Southeast Asia, making communications even more personalised and effective.

"With the rise in digital consumption among consumers in the region, leveraging on omnichannel conversational commerce to engage with digital savvy audience provides a significant source of revenue growth for our clients, that is not to be ignored," said Srinivas Gattamneni, Chief Executive Officer of ADA. "ADA's end-to-end eCommerce capabilities and rich industry experience in South and Southeast Asia is a perfect match to Haptik's advanced natural language processing (NLP) engine. This partnership will power business growth for our clients through technology and data, offering a full suite of marketing, commerce and experience."

"Haptik is delighted to be partnering with ADA, as our combined tech stack and industry expertise will enable brands to improve customer engagement across all digital channels. Our end-to-end conversational commerce capabilities create a powerful synergy that aims to not just boost lead generation but improve customer satisfaction (C-SAT) scores, provide automated customer support that will reduce agent's workload and ultimately scale revenue," said Mukund Seetharaman, Chief Operating Officer of Haptik.