Ather Ventures into Nepalese Markets

Ather Energy, the foremost Indian electric vehicle (EV) firm, is making its worldwide debut. The Ather 450X, the company's best-selling scooter, will make its Nepal premiere. Ather's worldwide growth follows the 450 Series' extraordinary success in the home market, with a 75% market share in the premium electric two-wheeler class.

This move into Nepal coincides with the country’s growing interest in clean and sustainable mobility options, even though it’s a smaller market than neighboring giants like India and China. For Ather, it represents an opportunity to explore new markets and gauge product acceptance in diverse settings.

Ather Energy is partnering with Vaidya Energy, a subsidiary of Vaidya’s Organization of Industries & Trading Houses (VOITH), a well-established industrial conglomerate in Nepal, to make this expansion possible. The collaboration aims to revolutionize the electric two-wheeler market in Nepal, making high-performance EVs more accessible.

As it grows into Nepal, its commitment to a sustainable EV environment remains unchanged. Vaidya Energy will be essential in establishing Ather Grids, fast-charging stations that will be critical in resolving range anxiety among EV consumers, and sales and service of Ather products.

Ravneet Phokela, Chief Business Officer at Ather Energy, is ecstatic about the company's international expansion. He sees Nepal's vehicle sector as a microcosm of the global shift towards more environmentally friendly modes of transportation. In India, Ather's ecosystem approach, which includes public fast-charging infrastructure, has been a game changer, and they hope to emulate this success in Nepal.