Attra Payments Firm Acquired by Synechron

Attra, a payments technology firm, was acquired by Synechron. After two years, the company has been fully integrated into its parent and is now known as Synechron Payments.

Attra, which was founded in 2005, is a payments solutions provider that assists clients in the banking, finance, and payments industries with the entire payments value chain. The consulting, application development and maintenance, project delivery, and engineering services offered by the Melbourne-based firm are also available through six additional offices in Asia, the Middle East, Europe, and North America.

Synechron is a New York-based provider of digital, business consulting, and technology services. Synechron has experienced rapid growth since its inception in 2001. It now employs over 14,000 people in 18 countries, including the United States, Canada, the United Kingdom, France, the Netherlands, Switzerland, Luxembourg, Serbia, Hungary, Germany, Italy, the United Arab Emirates, Singapore, Hong Kong, the Philippines, Japan, and India.

Synechron's acquisition of Attra in 2020 marked the company's entry into the Australian and New Zealand markets, with the addition of its 2,500-strong team providing it with a significant market presence. After just over two years, Synechron has rebranded Attra and launched Synechron Payments.

Attra's team of payments technology experts will continue to provide services across the payments value chain, working across the banking finance space. Simultaneously, Synechron Payments will provide clients worldwide with expert consulting, software lifecycle, application development and maintenance, and engineering services. This capability will be available in all Synechron business centres worldwide.

Faisal Husain, Synechron’s Co-founder and CEO, commented, “We are pleased to have the talented and dedicated Attra team members around the globe officially join our enriched company as we advance our core mission to bring digital innovation to our clients. Amid a rapidly evolving business landscape, we have important work to do in helping organisations navigate the changes needed to build the foundations for their future business ambitions.”

Prasad Guntupalli, co-founder and former Executive Deputy Chairman of Attra, will now lead Synechron Payments as Managing Director. He will now look to build on the combined synergies Attra has enjoyed with Synechron, which has helped the company achieve 62% revenue growth.

“We are excited to be integrated under one name and leadership structure as we continue our important work. As one firm, under one unmatched brand, our like-minded teams can provide a more robust digital transformation toolkit of real-world solutions. Our combined strengths will help financial services, banking and technology companies empower their operations and realise their digital realities,” added Guntupalli.

The Attra brand has been retired, with all of its business operations, practises, offices, employees, and client commitments fully transitioned. Synechron took a similar approach when it purchased the UK-based financial services tech consultancy Citihub Digital in late 2020, with CitiHub since being integrated under Synechron's own branding.