Atypical Digital, A Global Digital Marketing Tech Enabled firm, acquires South Korea-based Springworks

By: Asia Business Outlook Team | Wednesday, 11 January 2023

Atypical Digital completed the acquisition of Springworks Inc., a digital technology marketing agency located in South Korea. Springworks has a proven track record of technology and digital services working with a large base of local and multinational customers in the Asian market.

Springworks is a key partner of Adobe and Oracle and has prestigious clients such as Citibank, Pfizer, LG, Amore Pacific, KIA, and more.

With the acquisition of Springworks, Atypical Digital expands its footprint in the Asia-Pacific region and increases its capabilities to further build a compelling value proposition as an end-to-end digital services global market leader.

Jacob Park, CEO and Co-Founder of Springworks issued the following statement about the deal…“We’re excited to join a world-class, global platform as part of Atypical Digital.

We’ve always wanted the best for our clients and team and with the substantial resources and reach of Atypical Digital we can aim much higher and achieve much more together”.

“Atypical Digital is extremely happy to be able to add Springworks’ highly skilled Web Services team as well as their performance-based approach to our organization,” says Tejune Kang, CEO of Atypical Digital. He continued,” their South Korea home-base and Asian presence just adds to our growing global presence.”