BrewDog To Expand Their Line Of Beverages in China By Partnerting with Budweiser China

BrewDog, a British craft beer company, announced that it will begin brewing its Punk IPA, Hazy Jane, and Elvis Juice products in China through a joint venture with Budweiser China, which it hopes will boost sales in the country.

BrewDog said in a statement on Monday that its beers would be produced at Budweiser China's Putian Craft Brewery in Fujian province, and that its partner would sell the beers across the country through its sales and distribution network.

"Chinese drinkers love craft beer, but the sector is still very new," BrewDog founder and chief executive James Watt said. "In Budweiser China, we have found a partner that shares our growth vision for BrewDog in China."

China currently accounts for less than 1 per cent of BrewDog's group sales, the company said, adding that the new joint venture should help to grow this by "significant multiples".

It also stated that it will open several new bars in China by 2026.

BrewDog, based in Scotland, is already produced locally in the United States, Germany, and Australia, thanks to its founders, private equity firm TSG Consumer Partners, and crowdfunding investors.

It had planned to list in London in 2020, but the coronavirus pandemic halted those plans.