Chinese E-commerce Startup Temu Expands to Japan

PDD Holdings' ultra-low-cost e-commerce platform Temu has begun selling to Japan, marking its first push into the Asian market.

The marketplace, a sister site of the Chinese discount e-commerce platform Pinduoduo, sends everything from clothing to electronics and household items to customers worldwide at rock-bottom costs, primarily from Chinese merchants.

Temu's website reveals that Japan is now one of the nations to which it supplies.

Temu and PDD Holdings did not react immediately to requests for comment on their recent expansion or future intentions.

Temu's strategy has proven to be quite popular in the West, where many consumers are dealing with inflation and a cost-of-living crisis.

Since its debut in the United States in September, the Boston-based platform has extended to 22 additional countries, with many of them ranking near the top of the download charts.

Momentum Works' chief of research, Vion Zhi Voon Yau, highlighted Japan as a "attractive, affluent" market for Temu.