Eureka AI Forms Partnership with Google Cloud to Roll out Analytics Suite

Eureka AI, a Singapore-based Telecom Analytics As-A-Service platform, announced a partnership with Google Cloud on Aug 29, allowing operators around the world to deploy Eureka's AI Platform and suite of Analytics products to improve revenues and profitability.

According to the company, this partnership with Google Cloud enables Operators to offer their B2B enterprise partners Eureka AI's highly scalable and privacy secure suite of products that help them grow their digital business and financial inclusion. Among these items are:

• The spectrum. A Financial Inclusion platform that uses alternative data for risk scoring to reach out to credit-underserved populations all over the world.
• ▪ Omni. A Market Research Platform that enables companies to grow their digital brands by measuring market size and penetration, as well as analysing brand share and performance in comparison to existing and/or emerging competitors.
• Point out.  Unified Location Intelligence and Population Mobility details to provide businesses with detailed insights on any location, traffic trends, digital OOH advertising effectiveness, business competitive analytics, cross-entity flow, correlations, and recommendations.
• ▪ Explorer.  Segment Analysis, Look-Alike Modelling, App Usage Understanding, Consumer App Recommendations, and Advanced Interests-Based Marketing are all capabilities of the Audience Intelligence Platform.
• DS2 is an AI/ML-Ops platform for Data Scientists that allows for data discovery, feature engineering, model lifecycle management, and monitoring.

Current AI advancements are enabling a new wave of digital growth, with McKinsey & Company estimating that Generative AI has the potential to boost global corporate profits by up to $4.4 trillion per year.  Services for underserved consumers are one example of a use case. TransUnion's recent global study "Empowering Credit Inclusion" revealed a need for Financial Inclusion in both developed and emerging economies.  According to the study, the credit underserved population in developed markets such as the United States, Canada, and Hong Kong was 15-30% of the population, while it was up to 50% of the population in emerging markets such as South Africa and India.