Foodpanda Opts Dentsu International as its Media Partner for APAC Markets

The markets will include Hong Kong, the Philippines, Malaysia, Singapore, and Thailand, in addition to its current remit in Taiwan, where dentsu has also been their media partner since 2020, according to a statement from the company.

"Our amazing team in Taiwan has built a strong foundation in the market, successfully differentiating foodpanda from its competitors with great relevancy to its target audience," dentsu Media APCA

"To be entrusted with and grow our remit in APAC is a true testament to foodpanda's confidence in us and we are honored to add this portfolio in our roster," dentsu Media APAC CEO Prerna Mehrotra said.

"We are excited to continue driving meaningful differences in their media and marketing strategy and can't wait to do some great work together," Mehrotra added.

Dentsu stated that it would collaborate closely with foodpanda in the region to support its media transformation journey and to increase market collaboration.

"Given their ability to navigate today's digital complexities with great agility, we decided to take our existing partnership to the next level outside of Taiwan," foodpanda APAC Head of Brand Media Ankit Kochar said.

Dentsu stated that its appointment would begin on April 1, 2023.