foodpanda, Asia's largest food and grocery delivery network outside of China, has formed a strategic alliance with TADA, a blockchain-based ride hailing platform, to offer new customer benefits in Asia, beginning with Singapore and Cambodia.
As part of the agreement, foodpanda and TADA users will be able to save money, get discounted fares, and sign up for loyalty programmes on both platforms.
"On-demand deliveries and ride hailing have become a big part of our daily routines, so we're constantly thinking about ways to make these conveniences more accessible and affordable for customers," said Jakob Angele, foodpanda's APAC CEO. "Joining forces and providing even more customer benefits with TADA is a natural next step in providing more options and greater value to customers who use these services on a daily basis."
TADA users in Singapore can sign up for a free Pandapro subscription, which provides them with quick access and cost savings to on-demand deliveries. Foodpanda boasts over one million pandapro users in the region who get free delivery, exclusive pick-up offers, dine-in promotions, and other discounts.
As a result of this collaboration, up to 30,000 pandapro users in Singapore will automatically receive 25% discount vouchers capped at $4 in their TADA accounts, which can be used to commute to their favourite eateries or anywhere else in the city.
Furthermore, corporate customers of foodpanda or TADA in Singapore can take advantage of the combined food delivery and ride-hailing benefits via collaborative corporate bundles. TADA's corporate solution will now be included in foodpanda's unique service for corporate customers, foodpanda for Business, which provides customised employee allowances, e-vouchers, staff packages, and access to catering. TADA Corporate is the answer to efficient company transportation management. Companies may simply manage and streamline their staff' transport needs for work trips using TADA Corporate. TADA's Zero-Commission concept provides for even greater cost savings without sacrificing quality.