Freakins Nets $4 Million in Seed Round led by Matrix Partners and Blume Ventures

Freakins, a denim fashion business for Gen Z women based in India, has secured $4 million in a seed round sponsored by Matrix Partners India and Blume Ventures. Over 30 angel investors, including Revant Bhate (Mosaic Wellness), Navin Agarwal (Sonal Apparels), Chakradhar Gade (Country Delight), Utkrishta Kumar (Meesho), Asish Mohapatra (OfBusiness), and significant influencers like Aayush Wadhwa, Tarini Shah, and Agastya Shah, contributed to the round.

According to Freakins, the D2C brand will use the capital to grow its omnichannel presence, boost operations, and increase consumer salience. With a heavy emphasis on collaborations with creators, it also intends to develop exclusive collections tailored to the tastes of our customers.

Founded by Puneet Sehgal and Shaan Shah, Freakins boasts of an extensive line-up of over 1,500 styles, featuring trendy fits, washes and rips that cater to diverse body types, preferences, and occasions. Mumbai-based Freakins claims to have over 35 categories and all styles are designed and manufactured in-house, and products are sold through direct-to-consumer channels and marketplaces.