GMG To Increase Its Presence in SEA

GMG, based in Dubai, intends to open up to 100 sporting goods stores in Southeast Asia by 2025, the majority of which will be under the RSH (Royal Sporting House) label, which it acquired in December 2020. GMG, by the way, is a leading Nike distributor and retailer in the world.

Since 2020, the company has opened 31 RSH stores in Malaysia, Singapore, and Indonesia. In recent months, the company has concentrated on expanding its network in the United States and the Middle East. After making progress, management believes the time has come to expand into the Far East.

“We have taken a step forward to establish our new Asian headquarters in Malaysia, enabling GMG to capitalize on the burgeoning sports retail industry in Asia,” said Mohammad Baker, Deputy Chairman and CEO of GMG. “We have designed an aggressive roadmap for our brands in this region, and this move will also allow us to serve our Southeast Asian customers better, closer to home.”

GMG's Asian headquarters, located in Kuala Lumpur's The Exchange 106 Tower, will oversee regional operations. GMG currently employs 1,500 people throughout its Asia network.