Gojek today unveiled that it has partnered with yuu Rewards Club and DBS Bank to bring exclusive loyalty rewards and benefits to its users in Singapore.
Through the collaboration, Gojek users across all service types, including discounted or vouchered trips, can get rewarded with yuu Points when paying for their rides with a DBS yuu Card or Passion POSB Debit Card. From today, users can earn up to 37 Points, or 18.5% cash rebates, for every $1 spent on Gojek rides, in addition to limited time bonus rewards.
Lien Choong Luen, General Manager, Gojek Singapore, said: “Gojek was built with powerful partnerships at its core, and the belief that together we will go far remains fundamental across GoTo. I’m delighted to be collaborating with industry leading partners yuu and DBS to go the extra mile for our customers and passengers - helping them to earn on their everyday spend by turning rides into rewards and rebates.”
Launching exclusively in partnership with DBS Bank, the collaboration will see Gojek formally enter the loyalty space providing rewards for users, and paves the way for deeper long-term integration with yuu.
He added: “In 2019, we launched in the Singapore market with DBS as our preferred payments partner and we’re delighted to be further strengthening our partnership to launch loyalty rewards exclusively, initially for DBS yuu Card and PAssion POSB Debit Card holders.”
Rewards for your rides
From today users can start earning yuu Points and equivalent cash rebates when using a DBS yuu Card or Passion POSB Debit Card on Gojek:
To be eligible, simply login to your yuu App and ensure that your DBS yuu Card or PAssion POSB Debit Card is linked. If you are not yet a yuu Member, you can register for free via the yuu App. yuu Points can be used to redeem a wide range of offers and rewards from well-known brands directly via yuu App, and Members can earn Points at over 1,000 places islandwide - you can even use yuu to redeem more Gojek vouchers.
“At yuu, we’re always seeking new ways to help consumers unlock greater value on their everyday spend. With Gojek onboard, yuu members will be able to stretch their dollars, not only across retail, food, and attractions, but also their daily commute. By partnering with a diverse ecosystem of like-minded brands, yuu is able to offer more options for consumers to earn while they spend and accumulate points at a faster pace. As a leading on-demand ride-hailing service in Singapore, Gojek has always been progressive and highly-attuned, sharing the same customer-first philosophy as yuu, making this partnership a natural fit,” said Sng Ren Yeong, CEO, minden.ai, "We look forward to delivering more value to consumers alongside Gojek and DBS."
Anthony Seow, DBS Bank Consumer Banking Group, said: "We are happy to deepen our longstanding partnership with Gojek, which has provided our customers more convenience when booking and paying for their Gojek rides via our PayLah! app. With Gojek joining the yuu rewards ecosystem, DBS/POSB customers can now use their DBS yuu Card or PAssion POSB Debit Card, two of our most popular cards for everyday spending, to rack up more yuu points which can then be used to offset their Gojek rides, on top of their expenditure on groceries, F&B. Together with our partners, we will continue to explore new avenues to provide our customers with more rewards and privileges and help them to save more.”