Google to Restructure Ad Sales Division

Alphabet-owned Google, According to The Information, which cited a person with knowledge of the situation, Google intends to reorganise a large portion of its 30,000-person ad sales unit.

According to the report, Sean Downey, who oversees ad sales to large customers in the Americas, stated at a department-wide meeting last week that Google intends to restructure its ad sales teams without specifying whether the move will include layoffs.

According to the report, Google intended to consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee relationships with major advertisers. According to the report, the planned reorganisation comes as Google relies more on machine-learning techniques to help customers buy more ads on its search engine, YouTube, and other services.

Google did not respond immediately to Reuters' request for comment.

Alphabet announced plans to cut 12,000 jobs globally in January, accounting for 6% of its global workforce. Earlier this month, Google laid off Waze employees as it merged the app's advertising system with Google Ads technology.