HubSpot and TikTok form Partnership to ease Customer Acquisition for Brands

HubSpot and TikTok today announced a partnership to make community-based customer acquisition easier than ever for B2B brands, with a new integration designed to easily capture leads from TikTok directly in HubSpot’s CRM. B2B businesses will benefit from the combined power of the leading destination for short-form mobile video and the leading customer platform. Available now in Singapore, scaling businesses can leverage their connections to drive growth like never before.

The partnership comes at a time when customers are turning to social media and short-form content for brand and product discovery, and SMBs are seeking new ways to capture leads in the face of customer acquisition challenges. A 2023 survey conducted by HubSpot among business leaders in Singapore, Southeast Asia’s business hub, saw 43% of respondents saying that customer acquisition strategies that have previously worked are becoming less effective.

TikTok is poised to help solve this challenge for B2B businesses thanks to a highly engaged audience— 87% of TikTok users in Southeast Asia have discovered new products and brands through creator content on the platform, and 58% of users globally say they’re likely to purchase after viewing a lead generation ad. By automating the process of lead capture on TikTok with a native HubSpot integration, SMBs can unlock the value of community-based customer acquisition.