Hygiene and Wellness Startup Pee Safe Raises $3 Million from Investors and Venture Capitalists

Natco Pharma Limited and Rainmatter Health led a $3 million Series B funding round for Pee Safe, a hygiene and wellness brand. Nithin and Nikhil Kamath and an existing investor, Alkemi Growth Capital, also participated in the round.

"This funding will accelerate our expansion efforts and establish us as the leading brand in the rapidly growing intimate wellness sector, which boasts a remarkable CAGR of 16%,” Vikas Bagaria, founder and CEO of Pee Safe adding that over the past five years, the brand has achieved a growth rate of 100% CAGR, surpassing market expectations.

Pee Safe began as a personal hygiene and fast-moving consumer goods (FMCG) brand in 2013 with just one product, a toilet seat sanitizer created by Vikas Bagaria and Srijana Bagaria (husband-wife duo). In the last six years, the company's product line has expanded to include personal hygiene categories, addressing the needs of girls from puberty to menopause. Intimate hygiene products such as reusable pads, tampons, menstrual cups, and more are included in the portfolio.

Rithish Kumar, one of the company's early founding members, was named co-founder earlier this year. The newly acquired funds will be used to expand retail presence in India, expand overseas with an omni-channel approach, and allocate additional resources to marketing and awareness initiatives.