Indonesia and UN Tourism Launch Investment Guide to Boost Tourism Industry

The Ministry of Tourism of Indonesia and UN Tourism has introduced Tourism Doing Business: Investing in Indonesia, an investment manual aimed at assisting investors in navigating and engaging with the nation's tourism industry.

The guide offers comprehensive insights into Indonesia’s tourism opportunities, emphasizing 10 super-priority locations, three regenerative tourism areas, and special economic zones aimed at enticing and facilitating investment.

The guide was formally launched at the Joint Commission Meeting for the UN Tourism Commission for East Asia and the Pacific (CAP) and the 37th UN Tourism Commission for South Asia (CSA), which took place in Jakarta on April 16. This is the inaugural investment guide of its kind by UN Tourism for the Asia-Pacific area.

Indonesian minister of tourism Widiyanti Putri Wardhana said: “This is a significant milestone in our efforts to promote sustainable tourism and strengthen Indonesia’s position as a premier destination for tourism investment and business.”

Presenting the investment guideline, Natalia Bayona, executive director of UN Tourism, said: “We created a methodology that help investors find projects and find the key facts that can help them conduct good due diligence and good case studies.”

Although the existing guide is currently in English, she mentioned that there are intentions to translate it into additional languages, especially those used in priority markets. “The guide is a living document that we can update accordingly,” Diah said.

She clarified that there are investment opportunities now accessible in the five super-priority locations – Lake Toba, Mandalika, Borobudur, Labuan Bajo, and Likupang – along with Greater Jakarta, Batam-Bintan, Bali, and Nusantara.

However, Diah emphasized that if additional regions with significant potential are recognized, investment prospects might also be offered in those areas