Intel to Release AI chips for Automobiles

On Jan 9, Intel announced that it will release automotive versions of its latest AI-enabled chips, competing with Qualcomm and Nvidia in the market for semiconductors that will power the brains of future cars. In addition, Intel has announced the acquisition of Silicon Mobility, a French startup that develops system-on-a-chip technology and software for controlling electric vehicle motors and onboard charging systems. Intel did not disclose the purchase price for the privately held company, which is owned by venture capital firms Cipio Partners and Capital-E.

According to Intel's automotive business chief Jack Weast, Chinese automaker Zeekr will be the first to use Intel's AI system on a chip to create "an enhanced living room experience" in vehicles, including AI voice assistants and video conferencing. Intel's new automotive system on a chip products will adapt the company's recently launched AI PC technology for the durability and performance requirements of vehicles, Weast said.

Intel has provided chips for infotainment systems in 50 million vehicles, but it has been surpassed by Nvidia and Qualcomm in the growing market for powerful semiconductors required by automated driving technology, upgradeable vehicle system software, and complex dashboard displays.

"Intel has done a pretty poor job communicating our success in automotive," Weast said in a conference call with reporters ahead of the announcement at the CES technology show in Las Vegas. "We are going to change that."

According to Weast, Intel will try to differentiate itself from competitors by offering chips that automakers can use across their product lines, from low-cost to high-end vehicles.