India’s first D2C unicorn Licious has brought on board Kiran Karthik Pandian as vice-president of category, said a statement issued today.
With the new appointment, the tech-first fresh meats and seafood brand will focus on amplifying growth and profitability as it enters the next phase of evolution.
A leader in e-commerce group management, Pandian brings more than 12 years of experience, having managed a wide range of categories including home and kitchen, large appliances automotive and more, across both
B2C and B2B marketplaces.
Prior to joining Licious, he led a portfolio of durable product categories at Udaan, where he drove initiatives around building brand aligned and private brand businesses from scratch. He has previously managed multiple categories across his various stints with GSK Consumer Health, Flipkart, and Cloudtail, among others.
As Licious embarks on the next phase of growth, we are self-assured that Kiran’s rich experience in e-commerce category management will help us chart a new path to success. We look forward to working with him to continue to champion the category transformation and raise the bar as a market and category leader in the evolving protein-based food space in India,” said Prashant Verma, CRO, Licious.
“As the prime disruptor in the fresh meat and seafood space and India’s first D2C unicorn, Licious provides me with a great chance to grow and innovate the category through a combination of product, platform, and service,” said Pandian.
Licious has a presence across 20 Indian markets, e.g., Bengaluru, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Jaipur, Coimbatore, Kochi, Puducherry, Vizag, Vijayawada, Kolkata.