LinkedIn to Integrate AI into its Main Application, to Aid Recruiters and Jobseekers

LinkedIn announced on October 3 that it will integrate artificial intelligence into its core businesses, allowing recruiters to find job candidates by asking natural language questions and marketing professionals to create ad campaigns in a few clicks.

To develop the features, the Microsoft-owned social network for business professionals used technology from OpenAI, the creator of ChatGPT in which Microsoft has invested.

LinkedIn has over 950 million members, with the vast majority of them not paying for the service. Its primary business is charging recruiters, marketing and sales professionals for access to its data trove.

Traditionally, that has required those customers to search LinkedIn's database by using data filters, keywords and other search engine techniques, essentially translating a natural query like "I want to hire a software developer with 10 years of experience in Minneapolis" into language that LinkedIn's database can understand.

Recruiters can now ask the same questions naturally, and the computer can respond. It may, for example, ask the recruiter if they are interested in qualified candidates in another city where the company has offices, or in people whose job titles are not an exact match but have similar skills.

LinkedIn's CEO, Ryan Roslansky, told Reuters that in an age when job titles are rapidly changing, LinkedIn is attempting to encourage hiring people whose skills match the job requirements, regardless of title or education.