Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have revitalized their strategic alliance to boost travel from Malaysia to Singapore.
In a statement issued today, MAG announced that the partnership would emphasize collaborative marketing strategies and tailored offerings to increase Singapore's attractiveness as a destination for Malaysian tourists while also elevating tourism expenditure and visitor counts at major attractions.
MAG mentioned that to celebrate the third anniversary of the partnership, both organizations would offer improved travel advantages for MAG customers, such as boarding pass perks in Singapore.
"These efforts are carefully planned to take advantage of high travel seasons, such as year-end holidays, school vacations, and festive times, providing enhanced accessibility and benefits for travellers."
MAG's chief commercial officer, Dersenish Aresandiran, stated that the company is delighted to maintain its collaboration with the STB to enhance Singapore's status as a key location within the MAG network.
At the same time, STB's executive director for Southeast Asia, Terrence Voon, mentioned that the board was happy to enhance its partnership with MAG to provide unique promotions in Singapore.
"We eagerly anticipate receiving additional visitors from Malaysia to Singapore, where they can uncover distinctive experiences and appreciate the benefits our lively city presents," he stated.
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