Mercu Raises $1.6 Million In Seed Funding From Investors

Mercu, a ground-breaking platform for managing and retaining deskless employees, has raised $1.6 million in seed funding from investors including TEN13, 500 Global, Flying Fox Ventures, Archangel Ventures, and XA Network, as well as existing investor Sequoia Capital India.

Mercu currently works with companies such as Guzman Y Gomez in Singapore and Sam Prince Hospitality Group in Australia to manage their deskless workforce, which accounts for 70% of the global workforce.

Despite the fact that the majority of workers are deskless, current enablement solutions are primarily designed for office-based employees.

Mercu enables employers in industries such as retail, logistics, hospitality, and manufacturing to use popular chat apps such as Whatsapp to streamline deskless employee onboarding, development, and engagement.

These chat apps generate 4-5 times the engagement rates of email or mobile app-based content, making them essential for busy, mobile deskless workers. Mercu reduces time-consuming manual processes, boosts productivity, and provides insights to help reduce employee turnover.

Managing this workforce segment has become increasingly difficult as deskless employee engagement continues to decline and turnover rates rise. According to Gallup's State of the Global Workplace: 2022 Report, the global economy loses $7.8 trillion per year due to decreased productivity, performance, and increased absenteeism and overheads.

Elliott Gibb, co-founder of Mercu, emphasises that current tools overlook the unique aspects of deskless work, frequently necessitating corporate email addresses or laptops for optimal user experience.

Mercu capitalises on this engagement by delivering content via popular chat apps like Whatsapp, Messenger, and Telegram, which are already in use. This method eliminates the need for additional software, logins, or passwords, and improves communication with employees of all ages.

Employers can use the Mercu platform to create custom content or choose from templates for popular campaigns such as engagement surveys, segment employees into groups, and use comprehensive analytics to gain insights and recommendations. Automation and scheduling features based on rules increase productivity by automating previously manual processes.