Meta Platforms, a social media company, announced on Oct 4 that it has begun rolling out generative artificial intelligence (AI) technologies that can generate material such as image backgrounds and variations of written text for all marketers.
In May, the business began testing these capabilities by providing access to a restricted number of advertisers in a "testing playground." The tools will be available in Meta's Ads Manager and fully implemented next year.
The launch represents the company's first effort to incorporate generative AI technology into its products for mining massive volumes of historical data to develop new content such as literature, art, and software code.
The company said last week that businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to communicate with consumers.
Meta's AI portfolio includes the language model "Llama 2" and Meta AI, an AI chatbot that can generate text responses and photo-realistic graphics.
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