Samsung Gulf and e and UAE Partner to Drive AI Powered Digital Innovation

Samsung Gulf Electronics has declared the signing of a Memorandum of Understanding (MoU) with e& UAE, the telecommunications division of the global technology organization e&, during The Mobile World Congress held in Barcelona, Spain. This significant agreement creates a foundation for strategic cooperation across various business sectors, emphasizing the use of artificial intelligence to improve customer experiences and promote digital transformation. The collaboration will investigate innovative projects, such as AI-driven connectivity options, unique device introductions, enhanced eSIM functionalities, and cohesive smart home experiences, solidifying both firms’ dedication to technological advancement in the area.

DooHee Lee, President of Samsung Gulf Electronics, said: “This strategic alliance represents a significant step forward in our vision to radically transform how customers experience technology in their daily lives. By combining Samsung’s device innovation with e& UAE’s seamless connectivity experiences, , we’re creating a powerful ecosystem that will deliver unprecedented value and experiences to consumers across the UAE.”

Samsung Gulf Electronics announced the signing of a Memorandum of Understanding (MoU) with e& UAE, the telecom arm of the global technology company e&, at The Mobile World Congress in Barcelona, Spain. This important accord lays the groundwork for strategic collaboration in multiple business areas, highlighting the application of artificial intelligence to enhance customer experiences and foster digital transformation. The partnership will explore cutting-edge projects, including AI-powered connectivity solutions, novel device launches, improved eSIM features, and integrated smart home experiences, reinforcing both companies’ commitment to technological progress in the field.