eazy, a Singapore-based insurance broker, has formed an exclusive partnership with Porsche, a manufacturer of luxury sports cars.
eazy will provide automotive insurance and other benefits to Porsche owners in Singapore as part of the partnership. eazy has been serving Porsche clients since 2013, and it now controls more than 70% of the local Porsche-related insurance market.
“We are acutely aware of how discerning Porsche owners and drivers are,” said Douglas Chia, CEO of eazy. “By their choice of car, they have come to expect exceptional standards of quality, performance and service. We will continue to deliver excellence in all our touchpoints and are very excited about the road ahead with Porsche. This partnership is testament to how far we have come as a Singapore-founded company and how our ambitions are very much aligned with Porsche's as well.”
eazy, formerly known as g&m, rebranded in December. It was founded in 1975 and specialises in luxury automotive and supercar insurance risk advisory services for retail insurance segments.
According to Chia, this collaboration is just the beginning of a "long and fruitful" relationship with Porsche.
“In the near future, we will be looking at bringing even more bespoke offerings to the table,” Chia said. “With customers becoming more digitally savvy, connected and demanding, we see these challenges as areas of opportunity to solidify our position in the luxury automotive and lifestyle insurance market. In the words of our partner, Porsche epitomises freedom and independence, and we will endeavour to create customer experiences that deliver on that promise.”