Sony To Promote Hiroki Totoki to President and Chief Operating Officer

Hiroki Totoki has been promoted to President and COO of Sony, effective April 1, 2023.

Totoki, who currently serves as Executive Deputy President and CFO, will succeed Kenichiro Yoshida, who will remain Chairman and CEO with representation rights. This is the organization's first change in top leadership in five years.

Yoshida commented, “It is necessary to strengthen our group structure at a time of intense changes in the external environment from technological advancements to geopolitical risks. Totoki’s strength is his strong will for growth, an important quality for an executive. He believes growth in the organisation will lead to growth in its employees.”

Despite the difficulties, Totoki attributed Sony's strength to its diverse business portfolio. Totoki, who joined Sony in 1987, is well-known for his ability to plan business strategies and identify new business opportunities. He was also instrumental in the establishment of Sony Bank.

“I would like to create a positive spiral that begins with Sony being chosen by customers, which then energises our employees, enables us to attract more new talent, increases our corporate values, and ultimately enables us to give back to society,” said Totoki, reported Kyodo News.