SPARC Group and SHEIN Form Strategic Partnership to enhance Shopping Experience for Consumers

SPARC Group Holdings II LLC, a global retailer, announced a strategic partnership with SHEIN, a Singapore-based integrated online marketplace for fashion, beauty, and lifestyle products, on aug 24.

The partnership, according to SPARC Group, will focus on meeting the needs of customers in the United States and around the world who enjoy affordable, high-quality fashion.

According to the terms of the agreement, SHEIN will acquire approximately one-third of SPARC Group, a joint venture between Authentic Brands Group and Simon Property Group, and SPARC Group will become a minority shareholder in SHEIN.

SHEIN brings unparalleled e-commerce expertise and global reach to SPARC Group, providing a platform for the company's brands to grow.

The collaboration is expected to broaden SPARC Group's distribution of Forever 21, providing value and variety to SHEIN's large customer base.

The global e-commerce platform of SHEIN currently serves 150 million online customers.

The collaboration also allows SHEIN to test customer-focused experiences in Forever 21 locations across the United States, such as shop-in-shops, enabling return to store, and other initiatives.