Stigg Raises $17.5M in Latest Funding Round

Stigg, a company specializing in monetization platforms for engineers, has raised $17.5 million in a Series A funding round led by Red Dot Capital Partners. Other participants include Unusual Ventures, Emerge Ventures, Redseed, and Cerca Partners. This round brings Stigg's total funding to $24 million since its founding by CEO Dor Sasson and CTO Anton Zagrebelny.

The surge in generative AI adoption and growing competition in the SaaS market have reshaped how software is sold. Companies now require support for multiple revenue channels and need to launch AI-driven features with innovative monetization models, such as consumption-based pricing, AI credits, and hybrid subscription-usage combinations. However, traditional billing systems often lack the flexibility to accommodate these changes, leading engineering teams to invest significant time in modifying billing infrastructure, CRMs, and product interfaces.

Stigg addresses these challenges by providing developers with tools to build granular feature-level access control (Entitlements) using a flexible domain model and developer-friendly APIs. Its platform integrates seamlessly with existing billing systems, CRMs, pricing pages, and product interfaces through a single API. This enables companies to quickly implement new monetization strategies without extensive reconfiguration. Stigg's client portfolio includes notable names like Miro, Webflow, AI21 Labs, and PagerDuty, reflecting its growing influence in the SaaS ecosystem.