The Bluebell group now the Sole Owner of Star Brands Travel Retail

A leading brand operator and distributor in Asia, The Bluebell Group is now the sole owner of Star Brands Travel Retail. The new entity, part of Bluebell China, presents an attractive proposition for brands that are already present or looking to enter the Hainan travel retail market, with its wide range of brand operation and management services.

The move paves the way for the Bluebell China travel retail team to ‘leverage the Group’s leadership in travel retail and a long history of partnership with global brands, together with the existing brands portfolio initiated by Star Brands Asia, local China expertise and an on the ground team’.

Through this, the Bluebell China travel retail team will work to facilitate local operations and help brands to navigate the travel retail opportunity that Hainan represents for them in China’s local duty-free market.

“We are excited to now be fully operational in China and accelerate the potential of the China travel retail opportunity for our brand partners,” said Bluebell Greater China Managing Director Samy Redjeb.“Thanks to the great groundwork by the Star Brands Travel Retail team over the past two years, we have a strong versatile local team, two offices and resources on the ground for store construction and VM project management in partnership with Sina Retail. “Our aim now is to expand our promise of retail excellence in the local China travel retail market for the success of our brand partners.”