UAE's Telecom Giant du Announce three year partnership with Samsung

du, an Emirates Integrated Telecommunications Company (EITC) subsidiary, has inked a Memorandum of Understanding (MoU) with Samsung to develop its business-to-consumer B2C and business-to-business (B2B) markets.

According to the deal, du and Samsung will collaborate to enhance Samsung's digital service business and offerings, such as Samsung Care+, via retail, online, and mobile channels. This move is intended to improve the entire customer experience for both B2C and B2B customers.

Karim Benkirane, Chief Commercial Officer at du, said: "We are thrilled to solidify our partnership with Samsung, this collaboration will allow us to provide our customers with an even wider range of cutting-edge products and services. By combining the strengths of both companies, we are confident that we can meet and exceed the evolving needs of our customers."

Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: "This strategic collaboration with du is a testament to our commitment to delivering innovative mobile experience to our customers in the UAE. Through this partnership, we will be able to bring our cutting-edge products and solutions including Galaxy AI- a key enabler for new user experience paradigms, especially when it comes to the tools that empower creative expression, productivity, and barrier-free communications. This is the beginning of the future of mobile AI and we are proud to share this journey with our esteemed partner, du.

The collaboration between du and Samsung will center on a variety of business foundations and critical development pillars. This involves expanding B2C techniques into B2B, with a focus on the Enterprise Edition portfolio and tough device options. Furthermore, du will get exclusive access to Samsung's most recent product introductions, guaranteeing that users have access to the most modern technology available.