According to a statement, UBS is the lead partner for the "Wheel of Good Fortune," a Chinese New Year festival held at the business district's iconic Hong Kong Observation Wheel.
This will be "Hong Kong's first public Chinese New Year celebration in three years," with rides, games, and decorations themed around the year of the rabbit.
The opening ceremony featured UBS's co-head of wealth management APAC Amy Lo, Taichi Takahashi, APAC head of investment bank, and Joseph Chan, Hong Kong's under secretary for financial services and the treasury.
UBS has recently expressed its optimism for China's reopening from a variety of perspectives, including investment and business opportunities.
“With Hong Kong relaxing the restrictions around Covid, we are confident that the city will be going into a period go growth as we return to more normal business routines,” Lo said.
“This week is a special week, marking the progressive, orderly and comprehensive resumption of normal travel between Hong Kong and the mainland,» Chan added. «Such resumption will support cross-boundary flow of people and goods which will provide great impetus for Hong Kong’s economy”