Xsolla, a global video game commerce company, announces it will integrate Alipay+, a suite of global cross-border mobile payments and marketing solutions from Ant Group that enables merchants to better serve consumers from all over the world. With innovative technologies and solutions, Alipay+ makes it more convenient for Xsolla to capture digital-first customers and serve users of Asia's leading digital payment service providers.
“And we don't stop there - a direct partnership with Alipay+ opens up new opportunities unavailable through providers - in particular, expansion of partnership in the field of strategic marketing to add value to the existing Xsolla solutions.”
With Alipay+ solutions, Xsolla can provide coverage of digital wallets and other payment methods through direct integration in the Southeast Asia market. Moreover, the partnership will allow Xsolla to provide Enterprise, Mid-Tier, and Indie gaming partners with customer-targeted marketing promotions and reach new players by allowing them to pay for their games and in-game items with their preferred local payment methods.
"We are making great strides around the world to help our partners market, sell and monetize their games in over 200+ regions, including Korea, China, Malaysia, India, and now Japan," stated Chris Hewish, President of Xsolla. "As a global company, these offices continue to help us bring payment options to games worldwide. In some markets, players could not play games because their preferred payment method was not available to make purchases with their favorite titles."
"With the Alipay+ partnership, we have extended coverage in China and beyond while reinforcing access to the biggest e-wallets in Indonesia, Malaysia, Philippines, Korea, Thailand, and Hong Kong SAR, China," said Xsolla's Head of Payments and Commerce, Anton Zelenin. "And we don't stop there - a direct partnership with Alipay+ opens up new opportunities unavailable through providers - in particular, expansion of partnership in the field of strategic marketing to add value to the existing Xsolla solutions."
This partnership follows Xsolla's expansion into India announced earlier this year. Xsolla has been operating in Asia for more than eight years with an office in Seoul, Korea; earlier this year, opening in Beijing, China, and Kuala Lumpur, Malaysia; and most recently expanded to Tokyo, Japan, with a significant presence at September's Tokyo Game Show.
"We are excited to partner with global brands like Xsolla," said Jin Yin, General Manager of Ant International Global Strategic Accounts. "The digital entertainment industry has been on the upward growth trajectory over the past few years. We are willing to support Xsolla and its customers in the industry to connect to more digital-first customers across Asia."