Embracing Omni channel Branding for Unparalleled Success

The pandemic has severely affected the earning potential of airline firms, and Singapore Airlines was one of them; subsequently, they framed an omnichannel branding strategy to bring things back to normal and also helped to mix both online and offline interaction to increase the customer journey. With this omnichannel approach, the organization smoothens online booking, providing digital boarding passes and access to onboard magazines. Hence, it is essential to implement this strategy to accomplish various sorts of objectives for smooth business operations.

Mohammed Ekramy, Founder and Creative Director, CEO said that "Nowadays we are living in a world that we don't like the term b2b or b2c we like to be h2h its human to human make that interaction" 

Building Customer Centricity

The success of any organization relies on how well they are aligned in providing the impeccable customer experience, and it also helps them for a successful business operation in the long run. By implementing omnichannel branding, there can be a substantial impact on customer-centricity and not much complexity involved in dealing with customers. How does it work? The strategy will help in making a smooth transition in both online and offline channels in a way the organizations can comprehend the tastes and preferences of the customers and act accordingly to their needs.

Nordstrom, an American luxury department store chain offers buy online, pick up in-store, and curbside pickup options, allowing customers to shop through various channels smoothly. They also leverage data to deliver personalized product recommendations and style advice through its website and in-store stylists.

Diverse Customization Options

These days, companies offer various sorts of products and services to their audience or niche segment. Since the competition is high, there is no other option other than providing customized options to the end users, and that is only they can survive in the hectic business landscape. Omnichannel branding aids organizations in collecting the needful customer data from several inputs. Amazon was once dealing with selling books online. Subsequently, Jeff Bezos proposed to diversify the product categories, introducing video games, electronics, homeware, toys and more. The aim was to transform from an e-commerce to a tech giant.  

Building Reputation and Credibility

Companies have to adhere to a consistent approach to be successful in gaining reputation and credibility with the customer base. The omnichannel strategy is very effective in delivering the value proposition and offer, and that, too, maintains a uniform across all prompts. Slowly and gradually, this uniformity will build a sense of authenticity and reliability, which helps the entities form handsome relations with the customers. For instance, Starbucks has built trust and credibility through omnichannel branding. By online, they allow customers to order and pay for what they offer, gain rewards and obtain recommendations, which has gained popularity with their customers.

Informed Decision-Making

Maintaining accurate data is the key, and making a detailed study of it helps in the strategic decision-making process. Success depends on the appropriate decision that is firm taking, and it applies to all sorts of industries across the globe. With the help of Omnichannel branding, the gathering data becomes more accessible in the form of customers' preferences, behavior and ways of engagement. Under the leadership of Satya Nadella, the CEO of Microsoft has decided to shift the focus from the sale of software to cloud computing, altering the firm's fortunes and establishing its position as a tech leader.   

Robust Brand Presence

Undoubtedly, omnichannel branding is the trending strategy that has to be embraced by firms to have a solid brand presence with the targeted customer base. However, the proper implementations and unified approach have to be undertaken in order to be successful; the entire departments have to work together in the omnichannel branding as the lack of any one department may lead to a considerable price. Hence, it needs massive efforts collectively to observe the positive changes and to stay active. Besides, providing training to the staff is also mandatory to make the brand activities faster and, thereby, leading to unparalleled success.

Toolstation, the UK’s fastest-growing supplier, has opted for an omnichannel branding strategy to enhance its brand presence. They have performed sharing videos and sale offers, leading to a seamless brand experience.   

All in all, in an era where customer priorities remain supreme, it is high time to embrace omnichannel branding. The success will depend on the combined efforts of the firm, and they need to be proactive throughout. There may be companies that offer value-added products and services, but due to the inappropriate branding strategy, they find it hard to secure a place in the market. By delivering a tailored approach in branding, personalized and consistent, the firms can be very close with their customers, paving the way to enhanced customer satisfaction and sales.