The CEO's Key Role in Mastering the Manufacturing Symphony

A Recent Study by Harvard Business Review analyzed the performance of 87 public companies whose leaders were identified as co-CEOs. It was found that those firms tended to produce more value for shareholders than their peers did. While co-CEOs were in charge, they generated an average annual shareholder return of 9.5%—significantly better than the average of 6.9% for each company’s relevant index. This impressive result didn’t hinge on a few highfliers: Nearly 60% of the companies led by co-CEOs outperformed. Are Co-CEO's the new trend to be implemented in all sectors? Can two CEOs navigate the complex labyrinth of manufacturing?

The manufacturing process is akin to a symphony, with various musical instruments and musicians coming together to create a harmonious and efficient whole. Just as a symphony conductor must synchronize different sections of the orchestra, the CEO is responsible for coordinating various aspects of manufacturing to achieve optimal results. These elements include strategy, innovation, operations, supply chain management and cost management.

It is akin to a jigsaw puzzle individually; they make no sense, but when they are put together, they form the complete picture. In the case of an organization, the CEO is the person who brings it all together.

Strategic Directional Prowess

CEOs define a clear strategic direction for manufacturing operations. This involves setting production goals and objectives, determining the product mix, and harmonizing the manufacturing strategy with the company's overall business strategy.

“Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.”. Michael Porter, Professor at Harvard Business School

Under the leadership of Elon Musk, CEO of Tesla, the company has focused on electric vehicle (EV) manufacturing, setting ambitious production targets for EV models. Tesla strategically built Gigafactories in multiple countries and positioned itself as a pioneer in sustainable transportation. Musk's vision and strategic direction have transformed Tesla into a major player in the global automotive industry.

Spearheading Innovation

By endorsing research and development initiatives and embracing emerging technologies, the CEO can propel manufacturing processes to become more efficient, sustainable, and cost-effective. Innovation is the lifeblood of an organization.

"Innovation is the specific instrument of entrepreneurship... the act that endows resources with a new capacity to create wealth." Peter Drucker, Management Consultant

Apple, under the leadership of Tim Cook, has consistently promoted innovation in its manufacturing processes. The company invested in cutting-edge CNC machines and other advanced manufacturing technologies to craft the unibody aluminum casing for MacBooks.

Operational Excellence

CEOs are involved in creating and maintaining standardized processes, optimizing production schedules, and continuously monitoring key performance indicators (KPIs) to identify areas for improvement. Operational excellence is not solely about minimizing waste and downtime but also about ensuring a safe and ergonomic working environment for employees.

"Efficiency is the foundation for survival. Effectiveness is the foundation for success.” Stephen R. Covey, Educator and Speaker

Toyota, with CEOs such as Akio Toyoda, has been a shining example of operational excellence. The Toyota Production System (TPS) emphasizes lean manufacturing principles, reducing waste, and optimizing processes. This approach has made Toyota one of the world's most efficient and profitable automotive manufacturers.

Supply Chain Oversight

The CEO plays a pivotal role in constructing a resilient and responsive supply chain capable of adapting to changing market dynamics and mitigating risks. This involves diversifying suppliers, implementing just-in-time inventory systems, and harnessing digital technologies for real-time supply chain visibility.

“The information about package is as important as the delivery of the package itself.” Frederick W. Smith, founder and CEO of FedEx

During the COVID-19 pandemic, Amazon, led by CEO Jeff Bezos at the time, demonstrated robust supply chain management. The company swiftly adjusted its operations, procured additional warehouse space, and implemented safety measures to handle the surge in online orders. Amazon's resilient supply chain ensured uninterrupted service during a challenging period.

Quality Assurance

Maintaining top-tier product quality is essential for customer satisfaction and the company's reputation. The CEO must infuse a culture of quality throughout the organization, from design and production to final inspection and delivery.

"Customers want high quality at low prices and they want it now.” Bill Gates, Founder of Microsoft

Boeing, under the leadership of James McNerney, prioritized quality assurance in the manufacturing of commercial aircraft. Their rigorous quality control measures and adherence to aerospace standards have contributed to the safety and reliability of Boeing's products, such as the 787 Dreamliner.

Budgeting Expertise

Managing production costs is a perpetual challenge for manufacturing companies. The CEO is responsible for executing cost-saving initiatives while maintaining high-quality standards. This may involve renegotiating supplier contracts, enhancing production efficiency, and exploring opportunities for cost-effective automation.

General Electric (GE), with former CEO Jack Welch, exemplified cost management in manufacturing. GE's commitment to Six Sigma principles led to significant cost reductions across various business units. The company's focus on efficiency and cost control contributed to its financial success.

In a world where manufacturing remains a pillar of economic prosperity, the CEO's leadership in mastering the manufacturing symphony is critical, and their ability to coordinate the intricate interplay of strategy, innovation, and operations serves as the keystone for sustained success and competitiveness.