Building a credible professional image has become crucial for achieving success in the corporate world. This has created the need for image consultants who can turn around the image of a professional. However, in most cases, image consulting is confined to predetermined changes in appearance without understanding the individual’s psyche. Having more than two decades of experience as a fashion, style and image consultant, Angeelia Phua is addressing this issue through customized image transformation.
A strategic alliance image consulting partner of Kingdom of Esther, Angeelia Phua understands the groundwork that is required before devising a customized image transformation strategy. Aware of the fact that every individual is different, Angeelia has developed an analysis tool called PSBP to gain deep insights into an individual’s personality. The results are then used to build a customized image transformation programme for the individual.
“Image transformation is a journey, and hence, the changes and improvements have to be gradual and consistent. That is why, I always advise clients who are serious about their image transformation to be ready to commit themselves to a coaching programme which is personalized for them”, says Angeelia Phua. Her rich experience as a customized fashion designer allows her to handle customers of disparate body profiles and personalities. The ability to connect with clients of all levels and ages has given her the competitive edge when it comes to understanding and customizing the image consulting programme.
Angeelia has worked with various corporate and government bodies, focusing on personality development and ensuring the individual’s fashion, styling and image enhancement. Being in fashion and image consulting industry has given her the opportunity to observe people and their distinct body languages along with the minute factors of their appearance.
Her holistic approach to image transformation is thus shaped by the varied experiences she has garnered over the years. The personalized services she offers range from image analysis profiling to wardrobe planning, personal shopping, and customized designing.
The Journey
In the corporate world, presenting oneself in a way that reflects confidence is crucial. Moreover, soft skills are required in any professional setting to excel in one’s career. Having years of experience in fashion and styling industries, Angeelia has had the exposure to a spectrum of issues that an individual would face in the personal and professional worlds regarding self-image, body language and etiquette. These challenges motivated her to design image transformation programs that pay attention to these issues in detail and help her clients evolve. She was trained at John Robert Powers, a pioneer of modeling and personality development since 1923, and graduated from Lasalle International Fashion School where she pursued fashion retail management and fashion design.
Today, Angeelia has a vast array of clients including various private, corporate and government bodies. She has worked with clients such as LTA, HDB, CAAS, NUS, NTU and SIM, focusing on establishing a relationship of trust with her clients as she gets to the core of their issues. The analytical tool that she has designed for image transformation named PSBP considers the environment the client comes from, their personal relationships, mindset, childhood and professional surroundings.
In order to transform one’s own image, the effort needs to be directed to the roots so that the individual can enhance his/ her appearance from within
“The process of PSBP is established from the first meeting. I plan the coaching programme that is suitable for the client. The customized coaching program is recommended based on the personality assessment done by the analytical tools. This is followed by the application part whereby clients have to work out their plans based on what they had learnt and submit for checking. The next step is on practical learning wherein I take clients for field trip learning experience. Lastly, I design the clothes for the clients to make sure they get the best out of the journey”, adds Angeelia.
Core Philosophy & Vision
Angeelia believes in creating a learning eco-system for the fashion and style enthusiasts that is enriched with decades of cognizance of client management. As a renowned image consultant in Asia, she wishes to make a wider impact in the space of beauty and image. She aims to build a fashion establishment for sustainable fashion practice in the future. “In order to transform one’s own image, the effort needs to be directed to the roots so that the individual can enhance his/her appearance from within. If we only focus on embellishing the outer presence, we cannot sustain the transformation. So, prioritizing a steady and overall image enhancement is the foundational principle for us”, Angeelia concludes.
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