The global graphic design services market has grown from $16.4 bn in 2022 to $45 billion in 2023. Businesses across various sectors such as BFSI, retail, healthcare, manufacturing transportation, and FMCG are focusing on increasing their marketability, due to which the demand for logo design and branding has been considerably growing over the past few years.
Another key factor is the advent of digital advertising. Companies are looking to bolster their online visibility to communicate with their target audience effectively while enhancing their brand identity. Hence, the rise of e-commerce and digital advertising is also creating market opportunities for graphic design services.
However, the expertise of graphic designers only revolves around the visual projection of concepts or creating brand graphics. And, for the brand design to reach its targeted demographics in a widespread manner certain marketing strategies are to be put in place to mobilize it. This is where Creativfish came into existence to provide a communication design system that not only takes care of the aspect of visual content but also offers digital marketing strategies to optimize market presence.
Creativfish is a boutique branding agency based in Mumbai that deals with logo design, brand storytelling, and rebranding of existing companies. With offices in Mumbai, Dubai, and London, they cater to both B2B and B2C organizations and assist them in creating a distinct image in the marketplace. The comprehensive design collective works on colors, appeal, brand story identification, and brand visualization alongside other collaterals to transmit ideas to the target audience.
They go to the core of the client company's value proposition to carve out design solutions that set them apart in the market. While getting into the intricacies of brand design Creativfish also acts as a digital advertising partner that helps companies increase their digital presence and ensure better consumer engagement.
Communicating Brand Credibility
Creativfish believes in creating a brand design that creates brand identity in such a manner that reflects the company's individuality and adds to the gravity of its market presence along with developing designs that enthrall the consumers.
Be it a small business, startup, or a company that needs rebranding, Creativfish's efficient design and digital marketing professionals develop a brand design that communicates the brand message to the target consumers effectively through logo design, website, brochure, social media awareness & marketing, and Search Engine Optimization.
When it comes to the rebranding of an existing company, they redesign the company approach to appeal to the intended consumer segments or markets while infusing a contemporary outlook into the essence of the company. Originating in Mumbai, India, the company later expanded to Dubai in 2018 and is catering to the need for identity design. To address the specific branding requirement of the clients, they emphasize research. They analyze the brand personality, its core values, and the kind of solutions the client brings to the table and therefore move forward to strategize brand positioning.
They also run market research to understand the market pulse and the consumer's feedback on the service that the client organization enables. Creativfish makes brand design a result of the amalgamation of artistic expertise and strategic thinking to create value for its customers that positions them distinctly in the marketplace. Dialogue Restaurant, Future Glass, Anjali Jewellers, Wonderwall, Ochan, and Joyful Treats are some of Creativfish's esteemed clients whom it assisted in making a statement and resonating their unique ideas with their consumers.
Creativfish believes in creating a brand design that creates brand identity in such a manner that reflects the company's individuality & adds to the gravity of its market presence along with developing designs that enthrall the consumers
Asma Kachwala, Founder at Creativfish states, "We have a client-centric approach. We place a strong emphasis on understanding the client's perspective. We collaborate closely with businesses to create advertising solutions that align with the brand identity. Our diverse industry experience helps us cater to all our clients and understand where to position them. We have strategic partnerships with many companies with whom we bring in 360 branding solutions for our clients".
Looking Ahead
Increasing internet penetration and social media consumption will further accelerate the growth of digital advertising services that are going to influence the demand for comprehensive design solution providers. Similarly in UAE, as people are getting more inclined to digital interaction it will make way for futuristic transformation like the adoption of AI-driven technology in brand design services. Creativfish is looking forward to leveraging modern technologies to cater to the current market requirements.
"We wish to venture into the government sector along with targeting large-size enterprises in the near future. As the digital advertising landscape in Dubai expands with time we will continue to respond to the latest market demands and upgrade our design solutions to serve our clients in relevant and competent ways", Kachwala concludes.
Asma Kachwala, Founder
Asma Kachwala is the Founder of Creativfish, a dynamic Branding Agency located in Dubai, United Arab Emirates. With a passion for creativity and innovation, she has led Creativfish since May 2017, establishing it as a prominent player in the branding landscape. Asma holds a Master's degree in Sociology from the University of Mumbai, complemented by a diploma in Photography from Shari Academy. Her academic journey also includes a Bachelor's degree in Art/Art Studies from St. Xavier's College.
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