In a world where over 170 million people use social media, every working professional is expected to be familiar with at least the core tenets of Digital Advertising. People are consuming digital content daily and soon, traditional marketing platforms will disappear. From Generation Z’s sensibilities to micro-influencers to polarizing political influences, many forces are coming into play for 2022 and beyond. The constantly changing advertising landscape continues to challenge marketers and brands. Dolphin is a Malaysia-based award-winning boutique social and digital creative agency founded in 2011.
They specialize in providing out-of-the-box brand strategy, social and digital marketing, and creative development. “We place a lot of emphasis on mirroring the headspace of clients. Understanding their ‘boundaries’ allows us to think outside the box, within the box. Our mindset & structure is also fluid so we can provide the necessary competencies to serve or anticipate client needs”, says Zufar.
Being the Digital Front of the Clients
Tech and emerging tech greatly impact storytelling and consumer behaviour, this is something the professionals at Dolphin try to keep a pulse on as best as possible. “We do notice a growing appetite for more strategic thinking due to the uncertainty and fast-moving nature of technology - which places a greater strain on being able to future-proof the thinking and processes”, explains Zufar. L’oreal Paris, Maybelline, Lipton Ice Tea, Reckitt Benckiser (Dettol, Harpic, Shieldtox, etc), Kiehl’s, and Johnson & Johnson are a few of the premium clients to whom Dolphin is catering today.
The core team members have experience working for some of the top advertising agencies in the area. With experience and an awareness of the potential of the social space, which was still untapped, the group agreed on the Dolphin dream in 2010.
The senior leadership’s proximity to delivery, which significantly impacts the efficiency and calibre of executions, is how they make the most of this aspect and model their agency. If it becomes necessary to restructure or reshape processes or team structures, the lack of red tape enables senior leadership to act quickly and decisively.
Offering a Plethora of Advertising Services
The achievements that Dolphin creates for its clients grow from the foundation of its quantitative and intuitive understanding of social media. Together with digital, creative production, copywriting, management and marketing savviness, they’ve created some fantastic stuff and campaigns that work.
The company strives to provide what the clients care about most - cool, effective and compelling creatives with tangible results. Zufar says, “The clients expect things to be good, fast, cheap. How do you strategize to meet this? We don’t know.
But we do know you can inspire, teach and mentor a team to be motivated in doing it. Fostering a trusting and strong relationship with clients goes a long way too, something Anisa & our brand team does with distinction, as ultimately, we are in the service industry. Our strong focus on relationship & transparency is something that we find extremely helpful in navigating client expectations, whatever they may be”.
Tech and emerging tech greatly impact storytelling and consumer behaviour, this is something the professionals at Dolphin try to keep a pulse on as best as possible
What started as a social media community management agency has evolved to become a creative digital agency. Dolphin and its team are driven by the vision to be the best business partner the clients can have. Every business has its own set of ideals and they go to great lengths to understand the business to go ‘wild’ within the boundaries to produce a voice with a strategic purpose that is unique to the client.
Zufar Zahran, Head of Agency & Creative
Zufar graduated from the University of Waikato in New Zealand with a double major in Marketing and Film Studies. After graduation, he cofounded and managed a retail business for 5 years. Following that, he pursued his interest in marketing and advertising by working as a media planner for Mindshare, where he handled various accounts such as Kraft, Motorola, Cadbury, and Ford, developing skills in strategy, planning, and branded content.
Anisa Nordin, Head of Brand Team
Anisa graduated from Multimedia University with a Marketing Multimedia degree. She began her career at Mindshare as a media planner, managing telco accounts for 5 years before switching to Celcom to pursue a career in mobile advertising. She later moved on to Trapper, a local media agency, where she was Account Director for two years before joining Dolphin to take the lead in client servicing and help manage Dolphin’s growing number of talents.
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