The sports equipment market in Asia amounts to a value of USD 85.61 bn in 2023 and is expected to grow at a CAGR of 6.54% from 2023 to 2027. The advent of rapid innovations and technological advancements to cater to dynamic consumer preferences is fuelling the market growth. The demand for sports gears is further accelerated by the rising awareness around healthy lifestyle resulting in more engagement in fitness activities. Moreover, lower production cost and growing manufacturing industry are also two significant drivers behind the sports equipment market gaining momentum in Asia.
However, amidst the plenitude of innovative gears, consumers often get overwhelmed by the abundance of options as majority of them lack sufficient knowledge about sports products or the fitness regimes they enrol into. As a result, they tend to make the purchase without knowing which innovative product would be the right fit for their needs.
This is where Sports Gear Trading steps in to offer a wide range of sports equipment of various international brands while guiding the consumers to make the right choice at the same time.
A Myanmar based retailer and distribution collective, Sports Gear Trading headquartered at Yangon, provides qualitative performance products for triathlon sports at affordable pricing. With the aim to encourage healthy lifestyle through fitness practices, SGT has positioned itself in the sports gear market in Myanmar by partnering with a considerable number of renowned international brands.
Since its inception in April, 2019, SGT focuses on providing insights about selecting the best gears to the consumers for their sports activities and it leads them to yield utmost customer satisfaction. While offering the clients a plethora of options for sports goods to choose from, SGT’s firm commitment to superlative quality is what strengthens their presence in the marketplace.
Exclusive Range of Products
For those who look for an inclusive point of convenience for their sports equipment needs SGT has a diversified line of products for them. Along with paraphernalia for swimming, cycling and running they deliver several kinds of sports accessories and health supplements as well.
From a variegated range of performance instruments for the aforementioned categories to sports watches, a good collection of spectacles to a large variety of health supplements, SGT has covered it all. Tifosi, Hydrapak, Finis, Ritchey, Marin, Kenda, Jagwire, Saltstick, Crankbrothers, Muir are the few companies they distribute products of, among others.
Being an amateur triathlete and UCI Level I mechanic himself, Aung Moe Myint, the Managing Director of SGT has in-depth understanding of the sport equipment space. The knowledge that he gained through his prior involvement in sports enables him to provide necessary information to the consumers regarding the products. Guidance and quality has become the foundational base for SGT over the span of three years. Apart from one brick and mortar store, SGT has an e-commerce website as well. They emphasize on social media communication as it acts as a medium for customer engagement for them.
As a blooming startup, SGT consists of a small team where Myint takes care of orders, website design, social media interaction, customer support and market research. Their efficient team of mechanics undertakes maintenance and repairing of the bikes alongside assembling of new bikes. They hire international freelancers for certain projects as well. SGT currently ships all over Myanmar and other countries via DHL. They also have presence in Southeast Asia.
Myint adds, “Customers get strong warranty support for all the products we bring to them. We always strive to earn complete customer satisfaction through educating them on the product specifications while serving them according to their needs. We have been able to create a robust network of manufacturers and consumers through the quality of our service and the trust we have built with them over the course of time. We nurture the relationships with our consumers and the international companies we work with through transparent distributorship and sportsmanship”.
We always strive to earn complete customer satisfaction through educating them on the product specifications while serving them according to their needs
Future Endeavours
As increasing popularity of e-Commerce as well as m-commerce has a vital role to play in the further growth of sports equipment market it will induce more availability of international athletic gear brands globally. Keeping this in mind, SGT is planning to upgrade their website and expand their consumer base. “Due to the limited scope for growth that Myanmar offers for my business I am targeting to enhance my online presence full-fledged. In addition, I am looking forward to extend the business in Thailand this year. Upon upgrading our business website, we will be able to distribute in both countries. In the future, There are plans to establish my own bicycle brand as well, along with expanding our distribution operation in the international landscape”, Myint concludes.
Aung Moe Myint, Managing Director
Aung Moe Myint is the Managing Director & Owner of Sports Gear Trading. His current position is Managing Director. He has worked in Mechanical Engineer field for almost 20 years and has used his experience in Bicycle Mechanic work. He attended UCI Mechanic Level 1 course at World Cycling Centre (Korea) in 2018. He is helping a lot of Myanmar Cycling Federation Cycling events and their activities. He is finisher of 70.3 Ironman triathlon of Bangsaen, Thailand 2019. He competes in a lot of Cycling, Running and Triathlon events too.
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