Urban Scale: Creating Places To Live Work & Play

One of the key causes propelling the worldwide urban population is the growing demand for urban planning and design software. The worldwide urban population is rapidly expanding. From 2021 to 2050, the world urban population would increase by 90 percent in the Asian and African continents. The ever-increasing worldwide population in the metropolitan regions will necessitate the construction of new infrastructures such as commercial and residential buildings, necessitating the use of urban planning and design software to construct infrastructure. The Global Urban Planning and Design market is expected to grow rapidly between 2022 and 2029.

The market is expanding steadily with all the important companies are increasingly implementing tactics. Urban SCALE is a forward-thinking urban planning firm that creates one-of-a-kind environments that provide clients and communities with memorable experiences. As a company that pioneered 'SPACE to PLACE,' Urban SCALE has built projects throughout the world that demonstrate sustainable development principles that bring long-term social, cultural, environment and economic values. On top of that, achieving the 17 Sustainable Development Goals (SDG) has also been part of the key focus within the design principles for Urban SCALE.

The main objective of Urban SCALE is to provide total urban planning solutions that contribute to the national and state development by performing work of exceptional values that meets the needs of the client while upholding the public's interest in integrity, safety, and environmental sensitivity. The principles of Urban SCALE are to design places for the communities with the unique urban experience that has often lost due to modern planning and to focus more on creating places thatare more liveable and resilient. For the past 15 years, Urban SCALE has worked with developers, city planners, and local governments across to provide a rigorous masterplan.

Urban SCALE talent is driven byindividual and collective passions for what they do, and they collaborate closely to provide a diverse set of ideas for worldwide application. Urban SCALE provides conceptual plans and designs services for clients that include urban planning, destination & hospitality and urban design. Urban SCALE is extensively adopted by the public wherever it is designed, ultimately transforming the economic and social economy of the neighborhoods, cities, and regions. They bring together public life, stores, parks, restaurants, entertainment, housing and wildlife in one location and set the standard of how cities are built.

Urban SCALE believes in providing quality and usable space, which can be accomplished through new or re-planning spaces. The planningis then realised by keeping the authenticity and worth of the space so that it is frequently visited and may be used by the community, besides eliciting a sense of comfort in the users. One of the key ideas of "space creation" implemented at Urban SCALE is to plan a place where people want to come, so that the planned space may produce a good and comfortable environment.

They feel that when the design is incorporated into a space, the environment takes on its personality. When this character is so thoroughly ingrained in people's imaginations, that space then becomes a place. Moreover, the ultimate choice plays a significant part in generating space. So that each initiative or programme must not only consider profit per se, but it must also think about the benefits and welfare of the community at large. For this, Urban SCALE believes that smart spatial planning will result in a more inclusive communal life.

Space To Place

When it comes to space, Urban SCALE likes to encourage "SPACE to PLACE." The necessity of transforming a space to a more sustainable space to ensure that the function of a space is activated and appreciated by the community to gather, then that place will become more alive, useful, and valuable when it offers value to those who use it. Space is the "front porches" where people communicate with one another. A space will be more successful and greater if it can be used for festivities, social and economic exchanges, joint activities, and cultural mixing, and is less reliant on automobiles. When these venues function properly, they serve as the stage for public lives. "SPACE Production" is an important blend of art and science that inspires people to revitalise space as the focal point of their communities. Urban SCALE is working to improve the role of space.

The provision of necessary amenities as support facilities will improve the function of space in the community. Clean water, sustainable energy sources, public safety services, cleanliness, comfort, and the availability of places to sit will be able to meet the needs of a diverse spectrum of populations of all ages. Furthermore, it can provide social chances that build social interactions, address needs, boost morale, and foster a sense of belonging. If this is realised, it will undoubtedly generate a nostalgic experience that will touch people's emotions. The community will ensure and shape the place's sustainability, which will include existing resources and human capital. These are some of the essences and components that Urban SCALE uses to create community spaces. This strategy is used for each project, whether it is economic, social, or environmental, to better understand the impact of each initiative on the community.

Currently, Urban SCALE has offered a variety of events and activities with the community, which has resulted in greater awareness and appreciation of community welfare. They also create programmes that benefit people which could guarantee that community-based outcomes are widely distributed and have a long-term multiplier effect. Their mission at Urban SCALE is to provide total urban planning solutions that contribute to national development and achieve preferred status by performing work of outstanding values that satisfy the customers’ requirements, fill the needs of their employees for job satisfaction and uphold the public interest for integrity. TPr. Mazrina Khalid has over 26 years of experience in sustainability and urban planning.

She has prior experience creating comprehensive sustainable masterplans and strategic development plans. Mazrina graduated from the Royal Melbourne Institute of Technology (RMIT) in Australia in 1997. She also holds an Executive Master of Business Administration (EMBA) from UiTM, Shah Alam. TPr. Fahmi Alias has over 26 years of experience in master planning and urban design. He has prior experience creating a ‘SPACE’ to become a ‘PLACE’ especially in masterplan development. Fahmi graduated from the MARA University of Technology (UiTM) in Shah Alam in 1999. He also holds a Masters degree in Science Remote Sensing & GIS from Putra University of Malaysia (UPM).