He Global Baby Products Market Was Worth Usd 214.13 Billion In 2021 And Is Expected To Grow At A Compound Annual Growth Rate (Cagr) Of 5.7 Percent Between 2022 And 2030. Consumer Preferences Are Evolving Toward High-Quality, Utility-Driven, And Premium Infant Products, Which Is One Of The Key Drivers Driving Market Expansion. Moreover, The Significant Increase In Awareness Among Parents Pertaining To The Baby's Health And Hygiene Fuels Market Expansion, And Many Medical Practitioners Recommend Parents' Regular Usage Of Personal Care Products For Better Skin Nourishment Of The Baby Boosts The Market Growth.
Burda Bebek Is One Of The Renowned Turkish Brands In This Space, Catering To The Requirements Of Babies And Mothers With High-Quality Domestically Created Products. Burda Bebek Began In 1986 As The First Local Manufacturer In The Turkish Market. With The Benefit Of Being A Local Manufacturer, The Main Brand – Wee Baby, Soon Became The Market Leader. For Many Years, It Has Produced High-Quality Products For Mothers And Newborns At Affordable Prices In Turkey Being The Number One Turkish Market Leader In Volume. The Company Reached Almost Every Mom And Baby With Its Wide Portfolio And Brands Such As Wee Baby, Mycey, And Bebsi 30th Milestone Was Marked By The Acquisition By The Investment Group Map Investment.
With This Investment, Their Success In The Baby Category Grew Very Rapidly. The Plant Was Relocated, And With New Machines, It Became A State-Of-The-Art Facility That Met All Quality And International Standards. Due To These Investments And International Quality Standards, New Export Markets Expanded Swiftly, And Despite Pandemic Constraints In 2020 And 2021, It Now Has 55 Export Countries With Its Trademarks. These Are Mostly Countries From The Middle East, North Africa, The Cis, And Eastern Europe.
Burda Bebek Offers A Product Range Consisting Of Special Products For Mothers, Pacifiers, Teethers, Baby Bottles, Care Products, And Accessories Under The Wee Baby, Mycey, And Bebsi Brands. To Produce The Best Products That Meet The Essential Needs Of Mothers And Babies, The Company Invests In R&D And Monitors Global Trends. It Provides A Very Wide Range Of Items That Cover Practically All Of A Mother's Needs From Pregnancy To The Baby's Third Year, And The Company Provides These In Elegant Packaging With Several Designs And Color Options.
“Babies Are Always Precious To Their Parents.
Parents Always Want The Finest Quality Products For Their Children, But These Items Are Not Always Affordable. Burda Bebek's Motivation Is To Provide International Quality Baby Products At Much Lower Prices Than Big And Expensive Brands, Which Is Why Our Motto Is Wee Baby Smart Choice Happy Babies. And That’s How We Reach A Higher Volume Of Sales Than The Multinational Brands,” Says Selcan Gumus, Deputy General Manager-Sales & Marketing.
Core Competency
For Many Years, A Family Business With Great Passion Built The Success Of The Wee Baby Brand. Burda Bebek Became A Corporate Firm In 2016, And It Now Has A Highly Competent Workforce With Extensive Experience In This Field. Its Main Strength Is Its Professional Team. Burda Bebek Has The Capacity And Abilities To Develop A Wide Range Of Items That Meet World Health Standards. The Firm Can Be Briefed On What They Require, And It Will Strive To Deliver The Greatest Results For Them. The Company Is Always Following Technological Developments And Has A Policy Of Being Active In The Process Of Manufacturing And Service Products With A Variety Of New Models For Consumers' And Customers' Needs.
“Burda Bebek Has Advanced With The Wee Baby Brand By Adding All Of The Products That A Mother And Her Baby May Require After Birth”
Wee Baby Is Turkey's First Brand To Acquire Tse And Iso Certifications. The Company Has Become The First Local Company To Get The First Production Authorization In Its Sector From The Ministry Of Agriculture And Rural Affairs. It Expanded The Product Line By Offering Production Conditions With Fda-Approved Raw Materials Under Turkey's First European Quality Standards. As A Result, The Company Has Established Itself As A Market-Leading Brand That Mothers Rely On.
Journey Of Excellence
Following The Acquisition Of The Company, Its Revenue And Client Base Rose Steadily. The Company Expanded Its Sales Channels To Include Baby Stores, Big Retailers, Hypermarkets, Pharmacies, And Online Platforms. Consumers Found It Easier To Access The Portfolio, And Wee Baby Is Already A Known And Well-Established Brand. This Boosted Sales And Market Penetration In The Local Market Significantly. This Is The Model Used By The Corporation In Export Markets To Build Brand Perception First And Then Distribute Across All Sales Channels. Burda Bebek Has Advanced With The Wee Baby Brand By Adding All Of The Products That A Mother And Her Baby May Require After Birth.
It Regularly Renews And Develops Itself By Constantly Following Global Advancements And Taking Into Account Aspects Such As Changing Health Standards, Rising Quality Principles, And Conscious Consumers In The Industry. And As It Advances Forward To 2023, Its Roadmap Will Be To Explore Its Sales To New Countries And Grow The Business With The Current Ones. All In All, Its Aim Is To Position Wee Baby Among The Top Five Known Baby Brands In Related Countries, Maintain Its Market Leader Position In Turkey, As Well As Expand Its Export Markets To The Us, Latin America, And Far East Markets In 2023-2025.
Selcan Gumus, Deputy General Manager-Sales & Marketing, Burda Bebek
Selcan Gumus Is A Marketing Aficionado Who Has Worked In Brand Management, Brand Strategy, And Trade Marketing Since 2005. She Graduated From The Economics Department At Bogazici University And Began Her Professional Career In The Marketing Department. Selcan Has Worked For Several National And Global Fmcg Organizations, Endeavoring To Handle Both The Brand And The Commercial Aspects Of Marketing. She Worked In Egypt Between 2019 And 2021, Enriching Her Profession By Experiencing The North African Region. By Joining Burda Bebek, Selcan Took The Responsibility Of The Sales & Marketing Deputy General Manager.
.jpg "Technology in Cancer Care: A story of evolving paradigms")
.jpg "Bringing Shop Floor to Manufacturer's palm: Smart Factory Solutions for tomorrow")
